AEG has renewed and expanded its long-running partnership with American Express, making the credit card brand its official payment partner across 40 assets on four continents.
The new version of the partnership that first launched in 2005 will see Amex engaged in five key verticals at AEG’s properties and events around the world: venues, festivals, touring, ticketing and sports.
Amex cardholders will enjoy exclusive perks at major festivals such as Coachella, Stagecoach, BST Hyde Park and All Points East. Cardholders will have access to festival perks including exclusive merchandise, offers, and onsite experiences.
Amex card members will also have access to expanded benefits at select AEG venues such as Crypto.com Arena in Los Angeles, Dignity Health Sports Park in Carson, California, The O2 in London, and Uber Arena in Berlin.
Under the American Express Venue Collection program, Amex cardholders can reap benefits at certain venues that include ticket access, dedicated entrances, and exclusive concession offers.
Additionally, there are certain venue-specific offers for Amex cardholders, such as signature branded lounges like the American Express Lounge at The O2, the Centurion Suite at Crypto.com Arena and the American Express Stadium Club at Dignity Health Sports Park.
The renewed partnership will also see deeper integration of Amex into AXS, AEG’s global ticketing platform. Amex will continue to be a partner of two AEG sports teams, Major League Soccer’s LA Galaxy and the NHL’s LA Kings.
“This is a defining partnership for AEG – one that continues to push the boundaries of what’s possible across live entertainment and fan engagement.”
Todd Goldstein, AEG
“This is a defining partnership for AEG – one that continues to push the boundaries of what’s possible across live entertainment and fan engagement,” AEG Chief Revenue Officer Todd Goldstein said.
“Across every stage, field, screen and venue where we partner with Amex, Amex has helped us build a connected, fan-first ecosystem that delivers meaningful value in new and differentiated ways.”
American Express Chief Marketing Officer Elizabeth Rutledge called AEG “one of most trusted and strategic partners.”
“We’re not just expanding what fans can access – we’re reimagining how they connect with the moments that matter,” she said.
“This is a partnership that delivers special access to some of the most unforgettable moments in live entertainment. We’re proud of what we’ve created together thus far, and even more excited about how our collaboration will continue to unfold in the years ahead.”
Russell Silvers, President and COO, AEG Global Partnerships, added: “Amex is more than a partner – they’re a co-architect in how we design the future of live entertainment. From backstage moments to presale innovation, we’re building cultural value at every touchpoint – anchored in our shared mission to deliver unforgettable experiences for fans, artists, and communities around the world.”
“We’re not just expanding what fans can access – we’re reimagining how they connect with the moments that matter.”
Elizabeth Rutledge, American Express
For AEG, the renewed Amex partnership comes hot on the heels of new strategic partnerships for its marquee Paris festival We Love Green, which includes independent media platform Combat and indie music group Because.
AEG has also continued live events-related investments, including the acquisition of Nashville-based events producer Gary Musick Productions, announced this past June, and a stake in Germany-headquartered concert promoter MCT Agentur, announced last December.Music Business Worldwide
