Photo Credit: Audoo
Music technology company Audoo has partnered with the German performing rights society GEMA on its Music Impact Study. GEMA’s study is a multi-faceted research study quantifying the commercial value of background music in gastronomy and retail spaces. It utilized Audoo technology recognizing real-time songplay contributing to sales uplift.
Audoo audio meters installed in hundreds of venues recognized over 130,000 tracks, contributing to the insights demonstrating that the use of background music increased sales in retail by an average of 8% and in gastronomy by an average of 5.4%. The economic benefits suggest that a music license is a worthwhile investment for many retail spaces.
Overall, the most-played song in the retail sample was “Lifeline” by German artist Glockenbach, also featuring Ella Henderson. In the Gastronomy sample, “Austin” by US artist Dasha topped the list. The other leading track of German domestic repertoire was “Wave” by Fast Boy and Raf. The top domestic artists overall were Trettman for retail and Michael Schulte for the gastronomy sample.
GEMA’s Music Impact Study was a large-scale study that took place under the direction of international scientists. The connection between music and sales was examined using several methodologies. The empirical field study at the point-of-sale was preceded by extensive literature research, quantitative surveys, and expert interviews.
In addition to the trends and insights revealed through Audoo’s intelligent client dashboard, the device’s simple plug-and-play self-installation process at venues, plus its GDPR compliance, demonstrates the value of this technology to retail and hospitality businesses.
“The real-time dataset we were able to gather and analyze via Audoo technology on this study is great for seeing the overall impact of music in commercial spaces in such detail,” shares Sonja Schoenfield, Project manager of the Music Impact Study at GEMA.
“Audoo’s innovative technology ensured a seamless and highly-effective data collection process and the results mark a significant milestone in understanding the commercial value of music with these kinds of insights for the benefit of businesses and rights holders alike,” adds Johannes Everding, Director of Business Development at GEMA.
“Partnering with GEMA on this study is a testament to the power of real-world data in demonstrating the impact of music in public spaces,” says Ryan Edwards, CEO & Founder of Audoo. “As we continue to work with like-minded partners who share Audoo values of making public performance recognition and reporting more accurate and transparent, the landscape for all parties evolves and improves.”
Overall Top Songs Recognized by Audoo — Retail Sample
- “Lifeline” by Glockenbach ft. Ella Henderson
- “Cynical” by Chris de Sarandy, Safari Duo, twocolours
- “The Feeling” by Lost Frequencies
- “Angel Eyes” by Ásdís
- “Strangers” by Kenya Grace
Overall Top Songs Recognized by Audoo — Gastronomy Sample
- “Austin” by Dasha
- “A Bar Song (Tipsy)” by Shaboozey
- “Belong Together” by Mark Ambor
- “Wave” by FAST Boy, Raf
- “Dancing In The Flames” by The Weeknd
Top Domestic Tracks Recognized by Audoo — Retail Sample
- “Lifeline” by Glockenbach ft. Ella Henderson
- “Cynical” by Chris de Sarandy, Safari Duo, twocolours
- “I’ll Be There” by Rita Ora, Robin Schulz, Tiago PZK
- “Waterfall” by Michael Shulte, R3HAB
- “Holding On” by Leony
Top Domestic Tracks Recognized by Audoo — Gastronomy Sample
- “Wave” by FAST BOY, Raf
- “Human Being” by Nico Santos
- ”Friends” by KAMRAD
- “Beautiful Reason” by Michael Shulte
- “Someday Soon” by ClockClock
Top Domestic Artists Recognized by Audoo — Retail Sample
- Michael Schulte
- Leony
- Glockenbach
- ClockClock
- Zoe Wees
Top Domestic Artists Recognized by Audoo — Gastronomy Sample
- Trettmann
- Bläck Fööss
- Nico Santos
- Purple Disco Machine
- FAST BOY