Beatdapp, a tech company that specializes in fraud detection for digital platforms, is launching a trust and safety system aimed at addressing security challenges across multiple industries beyond streaming.
The new platform, called the Beatdapp Trust & Safety Operating System, combines identity verification, AI music detection, anomaly detection, account takeover detection, and a recommendation engine into a single platform.
Beatdapp, which raised $17 million in January 2024, is marketing the OS to gaming companies, streaming services and online marketplaces, expanding from its original focus on the music industry.
MorganHayduk and AndrewBatey, Co-CEOs of Beatdapp, said: “Behind every digital interaction is a human one, but that connection is constantly threatened by fraud, bots, and bad actors.”
“A fragmented approach is no longer enough. We built the Trust & Safety OS to be the common denominator for integrity: a system that protects platforms and their users, from onboarding and login to consumption and payment. This is about engineering the trust that allows digital communities to thrive.”
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“We built the Trust & Safety OS to be the common denominator for integrity: a system that protects platforms and their users, from onboarding and login to consumption and payment.”
Morgan Hayduk & Andrew Batey, Beatdapp
The OS includes five main components: anomaly detection for stopping “fraudulent and manipulated activity,” customer due diligence for identity verification, AI music detection to differentiate human-created content from synthetic content, personalized recommendation tools, and account takeover detection.
For the identity verification feature, Beatdapp partnered with Arcarta, a UK-based company that provides due diligence services to “high-value” and “high-risk” sectors including art and luxury goods markets. Arcarta’s technology, which the company calls a “Living Record” system, creates what it describes as a reusable identity layer that can be shared across platforms.
Founded in 2019, Arcarta operates what it calls a “Due Diligence Network” that allows businesses to share verified information about users and transactions. The company describes its services as creating a “walled garden” where users can access historical verification data.
TomNoon and MatthewWhiteley, Co-Founders of Arcarta, said: “Trust is built on knowing who you’re dealing with, but that process shouldn’t create friction for legitimate users. Our Due Diligence Network was purpose-built for high-touch industries where relationships are paramount.”
“By integrating our ‘Living Record’ technology into the Beatdapp Trust & Safety OS, we are creating a powerful, reusable identity layer for the entire digital economy.”
TomNoon & MatthewWhiteley, Arcarta
“By integrating our ‘Living Record’ technology into the Beatdapp Trust & Safety OS, we are creating a powerful, reusable identity layer for the entire digital economy. This partnership allows platforms to stop bad actors at the front door while providing a seamless, respectful experience for the creators and customers they trust.”
Beatdapp said its technology has processed over 6 trillion streams and analyzed more than 65 trillion data points since its inception.
The launch comes as digital platforms face increasing pressure to address fraud and bot activity. Last year, Beatdapp said streaming fraud takes around $2 billion out of artists’ royalties per year, distributing that money to the owners of low-quality content designed to skim cash from streaming revenues.
Beatdapp has since partnered with several players in the music industry to address streaming fraud including Audiomack; B2B streaming tech provider Tuned Global; TheMechanical Licensing Collective, the entity that collects mechanical royalties in the US; EDM-oriented digital music service Beatport; social music platform Hangout FM; AI music startup Boomy; and even music giant Universal Music Group.
