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Best Matcha Powder, Taste-Tested by Experts (2025)

sonfapitch by sonfapitch
June 23, 2025
in Lifestyle Review
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Best Matcha Powder, Taste-Tested by Experts (2025)
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We test and review fitness products based on an independent, multi-point methodology. If you use our links to purchase something, we may earn a commission. Read our disclosures.

Our tester drinking Golde Pure Matcha

If you’ve been in a coffee shop over the last year, you may have noticed the growing popularity of matcha lattes, drinks, and even baked goods. Indeed, health-conscious individuals have been switching out the best energy drinks in favor of the mild caffeine content of matcha powder and tea, which also happens to be rich in antioxidants and amino acids1 as well.

The rise in popularity of matcha has led to people seeking out the best matcha powder to replicate these tasty drinks in the comfort of their own homes. Still, there’s a lot to consider with matcha—the timing of harvesting, the region the tea is sourced from, and the variety of tea leaves. 

Lucky for you, we’ve tested out top matcha powders on the market, ranging a multitude of prices, grades, and uses. With each matcha powder, we used a 1-to-5 rating scale in the following categories:

  • Price
  • Formulation and purity
  • Ease of preparation
  • Taste
  • Side effects

I also talked to Emelie Wilkes, Director of Retail Operations at HEX Coffee, Kitchen, and Natural Wines, who has over a decade of experience in the coffee and tea industry. She gave me things to look out for while shopping for your matcha powder, as well as tips for properly preparing matcha. Now, let’s take a look at the best quality matcha for your specific needs.

Medical disclaimer: This article is intended for educational and informational purposes only. It is not intended as a substitute for medical advice. For health advice, contact a licensed healthcare provider.

Best Matcha Powders

Best Overall Matcha Powder: Naoki Matcha Superior Ceremonial Blend

Good for: People wanting a nice matcha for drinks at a good value

Naoki Matcha Superior Ceremonial Blend Product Image

Naoki Matcha Superior Ceremonial Blend

Made from first-harvest tea leaves in Japan

Product Overview

Who It’s For

Pros & Cons

Specs

Bottom Line

Best Matcha Powder, Taste-Tested by Experts (2025)

First Harvest

Sourced from first harvest leaves from Uji, Kyoto for optimal taste

Best Matcha Powder, Taste-Tested by Experts (2025)

Smooth Taste

Balanced flavor suitable for matcha tea, lattes, or traditional usucha

Best Matcha Powder, Taste-Tested by Experts (2025)

Detailed Instruction

Brand provides guidance on preparation, plus various drink recipes

Best Matcha Powder, Taste-Tested by Experts (2025)

Subtle Energy Boost

Matcha contains moderate caffeine amount as well as antioxidants and L-theanine

Best Matcha Powder, Taste-Tested by Experts (2025)

Energy Seekers

Ideal for those wanting a caffeine boost without jitters

Best Matcha Powder, Taste-Tested by Experts (2025)

Health Enthusiasts

Great for individuals seeking antioxidant-rich beverages

Best Matcha Powder, Taste-Tested by Experts (2025)

Matcha Aficionados

Suitable for those appreciating high-quality ceremonial matcha

Best Matcha Powder, Taste-Tested by Experts (2025)

Beginners

This brand provides guidance, tips, and recipes for new users to try out

Pros

High-quality ceremonial grade
Sustainably sourced from Uji
Produced in small batches

Cons

Good value, but still pricier than some competitors
May be too mild for some tastes
Best Matcha Powder, Taste-Tested by Experts (2025)
Best Matcha Powder, Taste-Tested by Experts (2025)
Best Matcha Powder, Taste-Tested by Experts (2025)

Matcha Content

3.5 oz (100 g)

Best Matcha Powder, Taste-Tested by Experts (2025)

Naoki Matcha Superior Ceremonial Blend is a ceremonial-grade matcha with a mild taste, ideal for newer matcha users. Sourced from first harvest leaves in the Uji region of Japan, this matcha powder is high-quality and priced competitively.

The best overall spot goes to Naoki Matcha Superior Ceremonial Blend, a nice matcha powder that ticks many boxes of our list for good, everyday matcha. It’s high-quality, being produced from first harvest leaves (the most nutrient-dense harvest); it’s priced competitively, with a 2-gram serving costing under a dollar; and it has a mild grassy flavor profile, perfect for beginners and experienced matcha drinkers alike.

I’m a beginner matcha drinker, and one thing I appreciated in testing Naoki’s Superior Blend was guidance—recipes, instructions, and tips all located on their Amazon page and website. With the simple instructions, I was whipping up a decent matcha shot in no time and adding it to tea, milk, or sparkling water for a spritzer.

Our tester pouring a cup of Naoki Superior Blend Matcha

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The preparation was OK, and I rate it a 4 out of 5. While the matcha is a fine powder, I did find myself having to whisk a bit to fully dissolve the matcha, which left a few clumps. At one point I did use a frother, which helped a lot, too.

For best results, Naoki suggests brewing their ceremonial grade matcha at between 167 and 176 degrees Fahrenheit. Here’s a pro tip that worked for me: If you don’t have a thermometer, simply boil water and let it sit for 5 minutes at room temperature.

Using that method got me a smooth, mild, earthy flavor that a tea drinker can appreciate. I rate the taste a 4.5 out of 5; being more concentrated than green tea, I can see that matcha could be an acquired taste, but I liked the subtle grassy notes with a touch of umami—all without being too bitter.

The 3.5-ounce bag of Naoki Superior Blend comes in at $39.99, which comes out to about $0.80 per serving. This being a high-quality ceremonial grade matcha with a bright green color, I rate the price a 4.5 out of 5, being a high value bag of Uji matcha. Naoki has other blends that are pricier and higher quality, but I think this blend combines quality with value best.

Price per serving (2 g)$0.80
Container size3.5 oz (100 g)
GradeCeremonial grade
Sourced fromUji, Japan

Best Matcha Powder for Lattes: Kiyo Classic Grade Ceremonial Matcha

Good for: Matcha drinkers that want a quality latte made at home

Kiyo Classic Grade Ceremonial Matcha Product Image

Kiyo Classic Grade Ceremonial Matcha

Subscribe-and-save options available
High-quality matcha sourced from Uji region of Japan

Product Overview

Who It’s For

Pros & Cons

Specs

Bottom Line

Best Matcha Powder, Taste-Tested by Experts (2025)

First Harvest

Made from handpicked first harvest leaves for optimal flavor

Best Matcha Powder, Taste-Tested by Experts (2025)

Classic Grade

Classic grade ceremonial matcha provides a balanced taste ideal as an entry-level flavor profile

Best Matcha Powder, Taste-Tested by Experts (2025)

Vibrant Color

Bright green hue indicating freshness and rich umami flavor

Best Matcha Powder, Taste-Tested by Experts (2025)

Versatile Use

Suitable for lattes, cold brews, and traditional tea

Best Matcha Powder, Taste-Tested by Experts (2025)

Beginners

The taste profile of this classic grade matcha makes for a great entry-level matcha for new users

Best Matcha Powder, Taste-Tested by Experts (2025)

Daily Drinkers

This matcha is suitable for regular, daily use

Best Matcha Powder, Taste-Tested by Experts (2025)

Health Enthusiasts

Rich in antioxidants, this can be a great source of micronutrients

Pros

Versatile for various preparations

Cons

May lack depth compared to higher-end matcha
Customers say powder can clump often
Best Matcha Powder, Taste-Tested by Experts (2025)
Best Matcha Powder, Taste-Tested by Experts (2025)
Best Matcha Powder, Taste-Tested by Experts (2025)

Matcha Amount

1.4 oz (40 g)

Best Matcha Powder, Taste-Tested by Experts (2025)

Kiyo Classic Grade Ceremonial Matcha provides ceremonial grade matcha at a fairly affordable price, making it a decent entry-level matcha for new users. Source from the Uji region of Japan, this powder has a smooth and balanced profile, ideal for lattes, cold brew, or traditional Japanese teas.

Matcha lattes are all the rage now, especially in the last year. As a result, coffee shops are selling matcha like hot cakes, grocery stores have the powder in stock, and people are shopping online for the best matcha to use for their homemade drinks. Our favorite matcha powder for lattes is Kiyo Classic Grade Ceremonial Uji Matcha, grown nearby Kyoto in Uji, Japan.

Their Classic Grade matcha is what Kiyo calls their entry-level matcha powder. However, this is a nice level for everyday drinking at its price, especially considering their high-quality matcha powder can cost double the Classic Grade matcha ($25 for a 1.4-ounce tin). It’s still high-quality at that price, meaning it’s sourced from Japan and made from first harvest leaves, producing a solid ceremonial grade matcha. It earns a 4.5 out of 5 for its formulation.

Our tester holding a tin of Kiyo Ceremonial Matcha

GGR staff writer Matt Dustin, CSCS, PN1-NC, tested out the Kiyo matcha and rated the taste a 4 out of 5. Although not typically a fan of matcha, Matt found himself liking the tea and coming back to it. “It’s got a really nice flavor, a little astringent, but it ends a little sweet,” says Matt. “I’ll likely finish this tin.”

Although Kiyo has recommendations on how to prepare and drink this matcha, Matt simply whisks it together with hot, not boiling, water and says, “That works fine. It dissolves fast, too. I use a bamboo whisk, but a frother or spoon could work. It’s mostly to make the matcha a little frothy.” He rates the preparation a 3 out of 5.

Those who may have stomach trouble from specific teas—particularly green tea—may want to think twice before trying out matcha, however. Matt noted a little bit of gastrointestinal distress after drinking the matcha. “However, that happens when I drink green tea, too, so it’s not a problem from the matcha powder,” says Matt.

Price per serving (2 g)$1.25
Container size1.4 oz (40 g)
GradeCeremonial grade
Sourced fromUji, Japan

Best-Tasting Matcha Powder: Chamberlain Coffee Ceremonial Matcha Green Tea Powder

Good for: Flavor seekers who want to try matcha with a twist

Chamberlain Coffee Ceremonial Matcha Green Tea Powder Product Image

Chamberlain Coffee Ceremonial Matcha Green Tea Powder

Free shipping on US orders over $75
Vegan-friendly matcha leaves sourced from Japan

Product Overview

Who It’s For

Pros & Cons

Specs

Bottom Line

Best Matcha Powder, Taste-Tested by Experts (2025)

Flavored Variety

Matcha infused with different flavors for a unique taste

Best Matcha Powder, Taste-Tested by Experts (2025)

Ceremonial Grade

Certified Grade A ceremonial grade and organic matcha powder sourced from Japan

Best Matcha Powder, Taste-Tested by Experts (2025)

Easy Preparation

Designed for quick and simple use for how or iced drinks

Best Matcha Powder, Taste-Tested by Experts (2025)

Aesthetic Packaging

Comes in visually appealing and functional tin containers

Best Matcha Powder, Taste-Tested by Experts (2025)

Flavor Lovers

Ideal for those wanting a twist on traditional matcha

Best Matcha Powder, Taste-Tested by Experts (2025)

Beginners

Great entry point for new matcha drinkers

Best Matcha Powder, Taste-Tested by Experts (2025)

Busy Individuals

Quick preparation for on-the-go lifestyles

Pros

Comes in multiple flavors

Cons

Flavored options may not appeal to purists
Pricier than other competitors
Only Original matcha flavor is certified organic
Best Matcha Powder, Taste-Tested by Experts (2025)

Matcha Amount

1.06 oz (30 g)

Best Matcha Powder, Taste-Tested by Experts (2025)
Best Matcha Powder, Taste-Tested by Experts (2025)
Best Matcha Powder, Taste-Tested by Experts (2025)

Flavors

Original, Vanilla, Chocolate, Mango, Peach

Chamberlain Coffee Matcha Green Tea Powder combines high-quality matcha powder with unique flavors, including Peach and Mango. With the flavor options available, this can be a nice entry point for those new to matcha, although it’s a pricier cost than other competitors.

Chamberlain Coffee Ceremonial Matcha Green Tea Powder puts a twist on the traditional matcha by offering unique flavors. Along with an original organic matcha powder, you can purchase different matcha flavors like Vanilla, Chocolate, Mango, or Peach.

Our product tester, a certified personal trainer, tried the vanilla matcha and gave the taste a perfect 5 out of 5. “Facts: Matcha tastes like dirt,” she says. “I usually find myself having to add simple syrup or a sweetener to help with the flavor, but the vanilla eliminates the need to mask the flavor at all. It’s lightly sweet and lovely to sip on.”

An iced glass of Chamberlain Vanilla Matcha

She rates the preparation a 3.5 out of 5, as it took very little time or effort, plus Chamberlain Coffee provided simple directions. “All you have to do is add your matcha to water, whisk it up for a couple of minutes, and enjoy,” adds our tester. “It was very quick to make; my only complaint is that frothing the matcha for 1 or 2 minutes felt like an eternity.”

While Chamberlain Coffee is vague about the exact location their matcha is sourced from—it ‘s from Japan, but doesn’t say a specific region or city—the matcha is still high-quality. It’s ceremonial grade A matcha with vegan-friendly and gluten-free ingredients. The flavors are natural, although I should note that only the Original matcha powder is certified organic. It earns a 4 out of 5 for its formulation.

Although Chamberlain Coffee Matcha tastes great, the price is a little hard to swallow. It costs nearly $30 for just over an ounce of powder. That means you’ll be paying nearly $2 for each 2-gram matcha serving. While it is expensive, we think the unique flavors and fantastic taste will be exactly what some matcha users are looking for.

Price per serving (2 g)$1.99
Container size1.06 oz (30 g)
GradeCeremonial grade
Sourced fromJapan

Best Value Matcha Powder: Tealyra Samurai Ceremonial Grade Matcha

Good for: People wanting a ceremonial grade drinking matcha that’s competitively priced

Tealyra Samurai Ceremonial Grade Matcha Product Image

Tealyra Samurai Ceremonial Grade Matcha

Free shipping for Prime members
Subscribe-and-save options available
Matcha powder sourced from Kyoto

Product Overview

Who It’s For

Pros & Cons

Specs

Bottom Line

Best Matcha Powder, Taste-Tested by Experts (2025)

Traditional Quality

Ceremonial grade matcha from Kyoto, Japan

Best Matcha Powder, Taste-Tested by Experts (2025)

Smooth Flavor

Offers a mellow, rich taste profile

Best Matcha Powder, Taste-Tested by Experts (2025)

Antioxidant-Rich

High in antioxidants and nutrients

Best Matcha Powder, Taste-Tested by Experts (2025)

Versatile Use

Suitable for traditional teas and lattes

Best Matcha Powder, Taste-Tested by Experts (2025)

Tea Enthusiasts

Ideal for those appreciating traditional matcha

Best Matcha Powder, Taste-Tested by Experts (2025)

Health Seekers

Great for individuals seeking antioxidant-rich beverages

Best Matcha Powder, Taste-Tested by Experts (2025)

Budget Shoppers

Fairly affordable, especially for a ceremonial grade matcha

Pros

High-quality ceremonial grade

Cons

May be too strong for beginners
Limited availability in some regions
Best Matcha Powder, Taste-Tested by Experts (2025)
Best Matcha Powder, Taste-Tested by Experts (2025)
Best Matcha Powder, Taste-Tested by Experts (2025)

Matcha Amount

3.5 oz (100 g), 7 oz (200 g)

Best Matcha Powder, Taste-Tested by Experts (2025)

Price Per Ounce

$7.14 or $6.43

Tealyra Samurai Ceremonial Grade Matcha offers a traditional matcha experience with a high amount of antioxidants and moderate caffeine. With a smooth flavor, it’s a great option for budget shoppers looking for a high value ceremonial-grade matcha.

Casual matcha drinkers looking for the best value will most likely find it in Tealyra’s Samurai Ceremonial Grade Matcha. Priced on Amazon for $27.99 for a 3.5-ounce bag, this ceremonial grade matcha costs just over $0.50 a serving—even less if you go with the 7-ounce bag.

GGR editorial member and certified nutrition coach Bojana Galic tried out this matcha from Tealyra and found it extremely easy to get from powder to tea, rating the preparation a 5 out of 5. “I had no issues dissolving the matcha powder,” says Bojana, “plus it never settled either. It stayed dissolved the entire time I drank it.”

Our tester holding a bag of Tealyra Matcha

Along with the easy prep, Bojana gives the side effects felt a 5 out of 5, too, adding, “I didn’t experience any negative side effects, but I actually noticed a little energy lift.” With a mild amount of caffeine, most people will experience a slight energy boost from matcha (I did as well).

RELATED: Pre-Workout Vs Energy Drink

Bojana wasn’t sold on the flavor of the tea, but also admits it’s more of her tastes than the actual matcha. “I’m not a tea person; I love coffee,” she says. “That said, I found the matcha to be only mildly bitter, and I could see myself using some matcha in baking and other recipes.”

While Tealyra claims that their matcha powder is ceremonial grade, Bojana had difficulty finding any quality assurance—like a certificate of analysis, for example. Because of that, the matcha only gets a 3 out of 5 for its formulation. However, those looking for a competitively priced matcha for drinking will find a lot of value in this matcha powder.

Price per serving (2 g)$0.56 or $0.45
Container size3.5 oz (100 g) or 7 oz (200 g)
GradeCeremonial grade
Sourced fromKyoto, Japan

Best Splurge Match Powder: Golde Pure Matcha

Good for: Tea drinkers who’d like to splurge on a high-quality, ceremonial grade matcha

GOLDE Pure Matcha Product Image

Golde Pure Matcha

Free shipping for Prime members
Non-GMO matcha sourced from Uji, Japan

Product Overview

Who It’s For

Pros & Cons

Specs

Bottom Line

Best Matcha Powder, Taste-Tested by Experts (2025)

Premium Origin

Sourced from Uji, Japan, which is renowned for quality matcha

Best Matcha Powder, Taste-Tested by Experts (2025)

Cold-Processed

Maintains nutrients through cold-processing, keeping high levels of antioxidants and amino acids

Best Matcha Powder, Taste-Tested by Experts (2025)

Smooth Flavor

Offers a mellow, grassy taste perfect for tea, smoothies, lattes, and more

Best Matcha Powder, Taste-Tested by Experts (2025)

Energy Boost

Provides approximately 60 mg caffeine per serving for sustained energy

Best Matcha Powder, Taste-Tested by Experts (2025)

Energy Seekers

Ideal for those wanting a caffeine boost without jitters.

Best Matcha Powder, Taste-Tested by Experts (2025)

Health Enthusiasts

Great for individuals seeking antioxidant-rich beverages

Best Matcha Powder, Taste-Tested by Experts (2025)

Matcha Aficionados

Suitable for those appreciating high-quality ceremonial matcha

Pros

High-quality ceremonial grade

Cons

Limited availability in stores
Requires proper storage to maintain freshness
Best Matcha Powder, Taste-Tested by Experts (2025)
Best Matcha Powder, Taste-Tested by Experts (2025)
Best Matcha Powder, Taste-Tested by Experts (2025)

Matcha Amount

1.4 oz (40 g)

Best Matcha Powder, Taste-Tested by Experts (2025)

Golde Pure Matcha offers a high-quality, ceremonial grade matcha experience with a smooth flavor. With about 60 milligrams of caffeine in each serving, it provides a subtle energy boost as well, making it a great choice for those sensitive to caffeine.

Looking to indulge in your next matcha powder? We recommend Gold Pure Matcha, a ceremonial grade matcha powder sourced from Uji, Japan. At $39 for a 1.4-ounce tin, there are other more expensive options available, but we like that this provides high value still. 

“A serving of this is very flavorful and dense for just 1 teaspoon,” adds GGR editorial member and certified nutrition coach Nicole Davis. “You’ll get a lot of drinks out of this small tin. It’s pricey, but the value is still there.” She rates the price a 3.5 out of 5.

Our tester scooping from a tin of Golde Pure Matcha

With Japanese-origin matcha that’s organically grown and free of radiation and heavy metals, Golde is a quality matcha. There’s no added sugars either, so you can just have plain matcha and sweeten it to your tastes. Nicole had trouble finding any proof of quality assurance, however, so it gets a 4 out of 5 for its formulation.

Nicole rates the preparation a 4 out of 5 and says the matcha dissolves quickly, even though Golde recommends using a whisk. “I used a handheld frother to mix and it works just fine,” she adds. “I’ve only dissolved it in hot water, even when preparing an iced drink, and it’s fully mixed in about 15 seconds.”

As far as taste, Nicole again rates Golde Pure Matcha a 4 out of 5, saying that, “This tastes about the same quality as matcha I’ve had from coffee shops over the years. It’s not bitter, but instead has an earthy, almost-sweet undertone.”

If you’d like to save on this fairly expensive matcha, Golde offers a 3.5-ounce bag, although you’ll still be paying over $1 for each serving. Still, this is a nice, premium matcha powder that’ll be worth the cost if you’re looking to spend a bit more.

Price per serving (2 g)$1.85 or $1.08
Container size1.4 oz (40 g) or 3.5 oz (100 g)
GradeCeremonial grade
Sourced fromUji, Japan

Best Matcha Powder for Beginners: Ito En Matcha Green Tea

Good for: Curious new matcha drinkers wanting a simple matcha to try out

Ito En Matcha Green Tea Product Image

Ito En Matcha Green Tea

Free shipping for Prime members
Subscribe-and-save options available
Matcha green tea powder from Japan

Product Overview

Who It’s For

Pros & Cons

Specs

Bottom Line

Best Matcha Powder, Taste-Tested by Experts (2025)

Budget-friendly

Matcha green tea powder is priced competitively with a bulk 12-oz option too

Best Matcha Powder, Taste-Tested by Experts (2025)

Unsweetened

Pure matcha powder without added sugars

Best Matcha Powder, Taste-Tested by Experts (2025)

Easy Mixing

Blends well without clumping

Best Matcha Powder, Taste-Tested by Experts (2025)

Widely Available

Accessible in many markets and through online retailers

Best Matcha Powder, Taste-Tested by Experts (2025)

Everyday Users

Ideal for daily matcha consumption

Best Matcha Powder, Taste-Tested by Experts (2025)

Culinary Enthusiasts

Quality matcha is great for incorporating into recipes

Best Matcha Powder, Taste-Tested by Experts (2025)

Budget Shoppers

Affordable option for regular use.

Best Matcha Powder, Taste-Tested by Experts (2025)

Beginners

Easy to prepare and versatile, making it an ideal starting point for those new to matcha

Pros

Versatile for various uses

Cons

Flavor may be less refined
Best Matcha Powder, Taste-Tested by Experts (2025)
Best Matcha Powder, Taste-Tested by Experts (2025)
Best Matcha Powder, Taste-Tested by Experts (2025)

Matcha Amount

2 oz (56 g) or 12 oz (340 g)

Best Matcha Powder, Taste-Tested by Experts (2025)

Price Per Ounce

$3.54 or $6

Ito En Matcha Green Tea Powder offers a versatile and affordable option for everyday use, suitable for beginners and those new to drinking matcha. While it’s not ceremonial grade matcha, the budget-friendly matcha is great for drinks or baking.

Ito En Matcha Green Tea is a great starting place for those who are new to matcha powder and brewing homemade tea. It’s a simple matcha made from Japanese green tea leaves to provide a subtle flavor that won’t be too offputting to new drinkers. More importantly, it’s inexpensive, costing less than $0.50 per 2-gram serving.

The matcha powder we tested was unsweetened, but Ito En provides many different options, with some including additives, sweeteners, or flavorings. Those new to matcha may prefer starting with a sweetened version before moving on to an unsweetened flavor.

Our tester making a cup of Ito En Matcha Green Tea

Stephen Sheehan, GGR senior staff writer and certified nutrition coach, tried out Ito En Matcha and rated the preparation a 4 out of 5. “I had no issues mixing and creating matcha,” he adds. “It dissolved easily in hot water.”

Generally, Stephen is not a big fan of tea, and rates the taste a 3 out of 5. “I didn’t love it or hate it,” he says, a self-professed coffee lover. “Compared to coffee, the flavor is very mild, and it might benefit from adding a little bit of sweetness to it. Overall, though, this didn’t sway me to join Team Tea at all.”

Ito En is produced in Japan and sources their green tea leaves and matcha from the country; however, they don’t have much information about their sourcing practices or the quality of the matcha. It doesn’t state the quality or grade, either, so we rate the formulation a 3 out of 5. Still, this can be a decent—and inexpensive—starting point for beginners to matcha.

Price per serving (2 g)$0.43 or $0.28
Container size2 oz (56 g) or 12 oz (340 g)
GradeNot disclosed
Sourced fromJapan

Best Matcha Powder for Baking: Navitas Organics Matcha Powder

Good for: Matcha lovers who want to craft baked goods with hints of umami

Navitas Organics Matcha Powder Product Image

Navitas Organics Matcha Powder

Free shipping for Prime members
Subscribe-and-save options available
Plant-based superfood rich in antioxidants

Product Overview

Who It’s For

Pros & Cons

Specs

Bottom Line

Best Matcha Powder, Taste-Tested by Experts (2025)

Certified Organic

USDA-certified and non-GMO organic matcha powder

Best Matcha Powder, Taste-Tested by Experts (2025)

Versatile

Culinary grade leaves makes this suitable for lattes, smoothies, and baking

Best Matcha Powder, Taste-Tested by Experts (2025)

Earthy Flavor

Offers a smooth, earthy taste profile

Best Matcha Powder, Taste-Tested by Experts (2025)

Nutrient-Dense

This superfood is rich in antioxidants and amino acids

Best Matcha Powder, Taste-Tested by Experts (2025)

Home Cooks

Ideal for incorporating into various recipes

Best Matcha Powder, Taste-Tested by Experts (2025)

Health-Conscious

Great for those seeking organic superfoods

Best Matcha Powder, Taste-Tested by Experts (2025)

Budget Shoppers

Affordable option for daily use

Best Matcha Powder, Taste-Tested by Experts (2025)

Beginners

Suitable entry-level matcha for new users

Pros

Versatile for multiple uses

Cons

Flavor may be too earthy for some
Best Matcha Powder, Taste-Tested by Experts (2025)
Best Matcha Powder, Taste-Tested by Experts (2025)
Best Matcha Powder, Taste-Tested by Experts (2025)

Matcha Amount

3 oz (85 g)

Best Matcha Powder, Taste-Tested by Experts (2025)

Navitas Organics Matcha Powder provides a versatile and affordable option for those looking to incorporate matcha into their daily routine. This premium culinary grade matcha powder can be used for lattes, baking, and more, although it has a more earthy taste than most ceremonial grade matchas.

Culinary grade matcha powder is taken from later harvests. Because the tea leaves have matured longer, this grade of matcha powder can be a bit more bitter, which means it’s less than ideal as a traditional tea. However, the bitterness in culinary grade matcha keeps the flavor intact in baking and smoothies, allowing for a nice flavor that isn’t lost in other ingredients.

Navitas Organics Matcha is a premium culinary grade matcha powder that’s been thoroughly tested for quality and purity. It’s third-party tested, sourced from Japan, non-GMO, and certified organic. Because of its stringent testing, Navitas Organic Matcha earns a 5 out of 5 for formulation.

Our tester mixing Navitas Matcha Powder on the stove in almond milk

Also, culinary grade matcha is also less expensive than ceremonial grade matcha, so it earns a 5 out of 5 for its price as well. For just over $20, you get 3 ounces of matcha, coming out to $0.45 per serving. “It seems pretty budget-friendly compared to other matcha powders on Amazon,” adds GGR managing editor Amanda Dvorak, our product tester and certified nutrition coach.

Taste-wise, Amanda rates it a 4 out of 5, noting the slight bitterness more common in culinary grade matcha. “It would take some getting used to if you’re used to drinking coffee or flavored teas,” she adds. “Following the recipes on the package can make for some pleasant drinks, though.”

Amanda prepared a hot and iced latte with Navitas Organic Matcha and rated the preparation a 4 out of 5. “I followed the instructions provided for the hot latte and had no issues with mixing the matcha together,” explains Amanda. “For the iced latte, though, it didn’t fully dissolve and also settled a bit after blending it all together.”

Although it’s not the best for drinking as just tea, Navitas Organic Matcha has a ton of versatility, able to blend into lattes, smoothies, or baked goods. Those wishing to experiment with this bitter but earthy flavor may want to consider this matcha powder.

Price per serving (2 g)$0.45
Container size3 oz (85 g)
GradePremium culinary grade
Sourced fromJapan

Other Matcha Powders We Researched

With the rise of matcha’s popularity, there are also an abundance of brands and companies supplying matcha powders. Naturally, we couldn’t put them all on our list of top picks. Here are a few honorable mentions we noted in our research:

  • Encha Ceremonial Grade Matcha Powder: Encha Matcha is a high-quality powder that’s ceremonial grade and derived from first harvest leaves, making it great for matcha drinks and traditional teas like usucha. We haven’t had a chance to test this matcha out yet, though.
  • Blue Bottle Coffee Craft Matcha: Blue Bottle Craft Coffee Matcha is a popular matcha online, plus you can bundle a matcha tin with a nanofoamer, used to froth and smooth your matcha latte. Unfortunately, this matcha was out of stock during our testing period.
  • Ippodo Ikuyo Matcha: Sourced from Kyoto and run by a small family for the past three centuries, Ippodo Matcha is high-quality tea powder produced entirely in Japan. With the premium quality comes a premium price, however.
  • Jade Leaf Matcha Latte Mix: This matcha latte mix is made with matcha powder, but sweetened with cane sugar. This may be a good pick for those who may need a little sweetness added to their matcha lattes or smoothies.

How We Picked and Tested the Best Matcha Powders

We looked at quite a few factors when selecting the best matcha powders, making sure we factored in price points, the quality of matcha, and its sourcing. When we decided to test, we looked at several factors, giving each one a score between 1 and 5. After looking at customer service and customer reviews as well, we averaged out these scores to award each matcha an overall score.

Looking into a can of Chamberlain Vanilla Matcha

Here is a breakdown of the aspects we scored in our testing.

Price and Value

Typically when we’re talking about the best pre-workout or other supplements, we score based on the supplement’s price per serving. However, matcha powders can be variable on its serving size, based on how strong or weak you’d like the tea to be. Matcha servings can be as little as 0.5 or 1 teaspoon, although some recommend an entire tablespoon for some recipes.

Because there’s no exact serving size, we kept the scoring objective by going with a standard serving size—a teaspoon, or 2 grams of matcha. Just note that the number of servings can vary, depending on the amount of matcha you’re using.

With that in mind, the price per 2-gram serving of matcha can vary drastically, depending on the quality and size of the container used. Ceremonial grade matcha—ideal for drinking—can cost less than a dollar per serving in some powders, but higher-quality or certified organic matcha powders can cost $2 or $3 dollars for a serving. We noted prices, and also factored in the quality of the matcha into our scoring of the value.

Formulation

The quality of matcha powder can vary depending on the region or location that it’s been grown and sourced from, as well as harvesting time or any other additional ingredients added. We gave top marks to matcha sourced from Japan without any added filler ingredients or sweeteners. The best of the best came with proof of quality assurance, either through third-party testing or certifications.

Preparation

Traditional matcha is prepared by whisking matcha into hot water—not boiling, though. “If water is too hot, or too cold for that matter, it can impact the flavor of your matcha,” says HEX Coffee’s Director of Operations Emelie Wilkes. “Too cold of water tends to make matcha less flavorful, while too hot can burn the matcha and make it bitter.” She and other baristas usually recommend a temperature between 140 and 175 degree Fahrenheit.

Looking down on a ceremonial matcha setup with an opened tin of Kiyo Ceremonial Matcha

After pouring in the water, you use a whisk (traditionally a bamboo whisk, but any whisk will work) to stir and mix the concoction together. In our testing for preparation, we followed the preparation guidelines by each brand to see how easy—or difficult—preparing matcha was. Some matcha can be prepared in unheated water, which we noted, while others may need a bit more prep.

We also tried out a couple of different recipes to figure out which matcha powders were more versatile than others. Typically ceremonial grade matcha is ideal for drinking, while culinary grade matcha can be used for baking.

Taste

Our taste test is mainly a subjective score, as everyone has different preferences. Matcha in particular is a unique taste which may take a little bit of getting used to if you’re newer to green tea and matcha. That said, we did look at customer reviews to see if they had any issues with the flavor. We also tried the matcha in different ways—as a tea, as a latte, or as a spritz.

Side Effects

Here, we rated any side effects, positive or negative. Our testers noted if they had any digestive issues or stomach trouble after having their matcha; we also noted any energy boosts felt from the caffeine of the beverage. Since the caffeine content is fairly mild, we weren’t expecting any adverse side effects, but nevertheless our product testers noted when something was feeling off.

Benefits of Matcha Powder

With a mild caffeine content and several other health benefits, matcha powder is becoming a favorite of gym-goers and coffee enthusiasts who are looking for a pre-workout alternative. Here are a few reasons why this is becoming a staple in many people’s routines.

Is Rich in Antioxidants

Considered a superfood, matcha has a particularly high antioxidant content. In particular matcha contains catechins1, which are plant compounds that act as natural antioxidants. 

Our tester pouring a cup of Naoki Superior Blend Matcha

Matcha is grown primarily in the shade, which boosts chlorophyll production (giving it its green color) as well as amino acid content, but it also makes the catechin levels lower than most green tea when it’s harvested. When dissolved in water, though, the matcha can produce up to triple the amount of catechins2.

Adding antioxidants to your diet can potentially prevent cell damage and reduce your risk of several chronic diseases, according to a 2020 review3. The most abundant catechin in matcha is EGCG, which has been linked to preventing cancer in some laboratory tests4, although more research is needed.

Can Improve Focus and Energy

While only a mild amount, matcha powder contains a bit of caffeine—as much as 60 milligrams per gram. While not as much as a cup of coffee, it is more than traditional green tea. Along with the caffeine, there’s a good amount of natural L-theanine, an amino acid1 that helps promote focus and attentiveness while avoiding drastic drops in energy that can happen with caffeine consumption.

A randomized controlled trial from 20175 had 23 participants consume one of four items: a matcha tea, a matcha bar, a placebo, tea, or a placebo bar. Afterward, they participated in various cognitive tests. Those that had matcha showed improvements in their memory, focus, and reaction speed.

RELATED: Best Pre-Workout Ingredients

May Help With Heart Health

Although processed and consumed differently, green tea and matcha are derived from the same plant, Camellia sinensis, and because of this they have similar properties and compounds. While there haven’t been many studies with matcha, green tea has been linked to helping promote heart health.

Our tester holdinga cup of Naoki Superior Blend Matcha

A 2022 study6 suggested that green tea consumption may lower your risk of cardiovascular disease when compared with coffee. It also shows it can lower the risk of complications of heart disease, like high blood pressure. Because of the similarities between matcha and green tea, many believe they can provide similar benefits, but ultimately more studies need to be conducted.

Can Aid In Weight Loss

Green tea has been shown to aid in weight loss, able to boost metabolism and therefore help burn fat more. Research shows7 that green tea consumption, with both proper diet and exercise, has helped people reduce their body mass index (BMI). These studies have focused mostly on green tea, but matcha powder can provide similar effects since it’s derived from the same plant; although research should be done to see how much of a benefit it is.

Potential Side Effects

Matcha powder and matcha tea is considered a safe drink for most people when taken in moderation. The largest aspect to consider is its caffeine content, which can lead to some negative side effects if taken in excess—jitters, headache, or increased blood pressure. Although its caffeine content is low compared to coffee, those who are sensitive to caffeine may want to consider their tolerance before becoming a matcha drinker.

Because of its caffeine content, matcha can also interfere with certain medications—particularly blood pressure medicine. If you’re taking medications, consult with a healthcare professional before regularly drinking matcha. Also, caffeine can affect sleep, so try to schedule your matcha intake earlier in the day, so it has less of a chance to interfere with the quality of your sleep.

How Much Matcha Should I Take Per Day?

Because studies on matcha in humans are still pretty limited, there’s no clear consensus on a daily dosage of matcha powder. Most studies available now tend to have used between 2 and 4 grams per day2,5, which is the equivalent of one or two matcha drinks. These dosages also showed marked improvements in attention and focus, so that’s probably a reasonable dosage for most people.

Our tester scooping some Tealyra Matcha Powder

That said, your sensitivity to caffeine may affect how much you should safely have. Always talk to your doctor, especially if you have pre-existing conditions.

Third-Party Testing

There are typically two grades to matcha powder: ceremonial grade and culinary grade. Ceremonial grade matcha is considered the higher quality powder and is ideal for drinking, while culinary grade is better for baking.

While this is a good starting point to determine the type of matcha you want or need, having some sort of third-party testing of proof of quality is extremely helpful to know you’re getting the value you paid for.

“Ceremonial grade tea usually means a high-quality matcha,” warns Emelie, “but with the increase in popularity, some companies and brands are disingenuous with the quality of their matcha.” 

She suggests doing a bit of research before purchasing your matcha, to make sure the tea is actually sourced from Japan if it makes that claim. “Also, look for certifications for the matcha,” Emelie adds. “Organic matcha that’s been certified helps verify the quality of the matcha, while other proof of quality assurances help as well.”

Buying Guide: What to Look for in Matcha Powder

The popularity of matcha powder in the last year has increased demand for Japanese matcha, although supply has remained relatively the same, threatening a matcha shortage, according to Emelie. “It can be hard at times to find store matcha,” she adds, “and Japan is strict in the amount of matcha they export from the country.”

Our tester pouring a cup of Golde Pure Matcha

There’s still quite a few places online with plenty of high-quality matcha brands to choose from. Here are some things to consider before making your purchase.

Sourcing Region

Matcha, and tea in general, is similar to wine in that the region and location can impact the flavor and quality of the grapes—or in this case, the green tea leaves. Because of that and its longstanding history of producing matcha and tea, most consider the best matcha to come from Japan.

Certain regions in Japan are well-known for producing matcha, primarily Shizuoka, Uji, and Kagoshima. The best areas for growing matcha are high-elevation, cool areas that help boost the nutrient density of the shade-grown plants. Because many of these ideal regions are hilly, cultivating and producing matcha is more difficult, usually leading to a more expensive product—although it’s a higher quality matcha.

Harvest Time

Green tea, matcha, and all other teas (not including herbal teas), come from the same plant, Camellia sinensis, although green tea and matcha are derived from two subspecies of the plant. This tea plant can produce up to three harvests in a year, and each harvest yields leaves with varying qualities and characteristics.

The first harvest occurs in the spring and yields the highest quality of leaves, primarily because these leaves will have the highest nutrient and flavor content that was developed during the colder winter months. Matcha made from first harvest leaves are usually made into ceremonial grade matcha and have a vibrant green hue.

Our tester drinking Navitas Matcha Powder

In the second harvest, leaves are still high quality, and these leaves are still used in many matcha powders, because the leaves still have many characteristics of first harvest leaves, but the yield is much more abundant. This matcha is still ideal for drinking.

The third harvest occurs in late summer or early fall. The leaves have matured at this point, providing a more robust flavor. These leaves are usually used for culinary grade matcha, as the stronger bitterness won’t get lost while baking or cooking.

Cost

The cost of matcha can vary, depending mostly on the quality, sourcing, and amount of matcha. It’s important to note that the highest quality matcha will also be the most expensive…but if you’re new to matcha powder, there are some ceremonial grade matcha powders available that have good taste—a great place for new users.

Culinary matcha is less expensive than ceremonial grade matcha; however, these powders are ideal for baking, and not for drinking, as the leaves are harvested later and will be more bitter.

Experts Who Contributed to This Article

  • Amanda Dvorak, ISSA-CPT, ISSA-CNC
  • Bojana Galic, NASM-CNC
  • Caine Wilkes, OLY, CNC, USAW-L1
  • Matt Dustin, CSCS, PN1-NC
  • Nicole Davis, CPT, PN1-NC
  • Stephen Sheehan, CPT, CNC

FAQs About the Best Matcha Powders

Which brand of matcha is the best?

The ideal matcha powder can vary depending on your needs and potential uses for matcha. For most, I recommend Naoki Ceremonial Grade Matcha Powder, as it is a high-quality matcha that’s ceremonial grade, ideal for drinking. Along with this, Naoki provides several recipes and tips on their website for new users to try out new drinks.

What type of matcha powder is best for drinking?

Ceremonial grade matcha powder is best for drinking, as this matcha is produced from earlier harvests. Because of this, they have a nice flavor and are nutrient-rich.

Is it safe to drink matcha powder every day?

For most people, it’s safe to drink matcha daily in moderation. Most studies suggest that 2 to 4 grams a day is enough to improve attentiveness and energy. People with caffeine sensitivity or heart issues may want to consult their doctor before using matcha, however.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any diseases.

References

  1. Kochman, J., Jakubczyk, K., Antoniewicz, J., Mruk, H., & Janda, K. (2020). Health Benefits and Chemical Composition of Matcha Green Tea: A Review. Molecules (Basel, Switzerland), 26(1), 85. https://doi.org/10.3390/molecules26010085
  2. Sokary, S., Al-Asmakh, M., Zakaria, Z., & Bawadi, H. (2022). The therapeutic potential of matcha tea: A critical review on human and animal studies. Current research in food science, 6, 100396. https://doi.org/10.1016/j.crfs.2022.11.015
  3. Janciauskiene S. (2020). The Beneficial Effects of Antioxidants in Health And Diseases. Chronic obstructive pulmonary diseases (Miami, Fla.), 7(3), 182–202. https://doi.org/10.15326/jcopdf.7.3.2019.0152
  4. Bonuccelli, G., Sotgia, F., & Lisanti, M. P. (2018). Matcha green tea (MGT) inhibits the propagation of cancer stem cells (CSCs), by targeting mitochondrial metabolism, glycolysis and multiple cell signalling pathways. Aging, 10(8), 1867–1883. https://doi.org/10.18632/aging.101483
  5. Dietz, C., Dekker, M., & Piqueras-Fiszman, B. (2017). An intervention study on the effect of matcha tea, in drink and snack bar formats, on mood and cognitive performance. Food research international (Ottawa, Ont.), 99(Pt 1), 72–83. https://doi.org/10.1016/j.foodres.2017.05.002
  6. Teramoto, M., Yamagishi, K., Muraki, I., Tamakoshi, A., & Iso, H. (2023). Coffee and Green Tea Consumption and Cardiovascular Disease Mortality Among People With and Without Hypertension. Journal of the American Heart Association, 12(2), e026477. https://doi.org/10.1161/JAHA.122.026477
  7. Lin, Y., Shi, D., Su, B., Wei, J., Găman, M. A., Sedanur Macit, M., Borges do Nascimento, I. J., & Guimaraes, N. S. (2020). The effect of green tea supplementation on obesity: A systematic review and dose-response meta-analysis of randomized controlled trials. Phytotherapy research : PTR, 34(10), 2459–2470. https://doi.org/10.1002/ptr.6697
Caine Wilkes, OLY, CNC, USAW-L1-snapshot

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Caine Wilkes, OLY, CNC, USAW-L1

Caine Wilkes is an Olympian, placing 9th in weightlifting at the 2020 Tokyo Olympics. A former gym owner, he also has more than 15 years of experience coaching other athletes in weightlifting, CrossFit, and functional fitness.

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