Big Loud Records has announced a series of executive promotions and new hires across its marketing leadership, further expanding the label’s global strategy.
Core members of Big Loud’s executive team have been elevated, including Brianne Deslippe to SVP of Marketing, Morgan Sweat to VP of Creative Services, and Amy Beard to VP of Marketing.
In her new role, Deslippe will oversee marketing, creative, digital, publicity, streaming, and international. Most recently, she served as SVP of International, where she spearheaded global campaigns for the label’s roster. Her recognition includes Billboard’s Global Power Players, Indie Power Players, Women in Music, International Power Players, and Canada Power Players lists, as well as two CCMA Industry Person of the Year awards.
Sweat, who has been with Big Loud since 2014, now leads the label’s creative team, overseeing video, design, photography, and overall brand creative for a chart-topping roster.
Beard, who joined in 2022 from MCA Nashville, will continue to build marketing campaigns for artists including Stephen Wilson Jr., Charles Wesley Godwin, and Thelma & James.
Big Loud has also appointed three new executives: Corey Brewer (VP of Media & PR), Jen Danielson (VP of Streaming), and Alex Henderson (VP of Global Marketing).
Brewer joins from Atlantic Records, where he led campaigns for Burna Boy, Kehlani, and Wallows.
Danielson brings two decades of experience with past roles at Warner Music Group, Pandora, and CMT, and was named Label Streaming Specialist of the Year at the 2025 CRS/Country Aircheck Awards.
“This marks an exciting new chapter for Big Loud Records. These well-earned announcements reflect the dedication and talent of our team, and this exceptional group of leaders is poised to drive the next era of artist development, innovation, and generational impact.”
Seth England, Big Loud
Henderson most recently served at EMI, contributing to Morgan Wallen’s first UK No. 1 album and campaigns for Bastille, The Chemical Brothers, and Bon Jovi.
Seth England, Co-Founder and CEO of Big Loud Records, said: “This marks an exciting new chapter for Big Loud Records. These well-earned announcements reflect the dedication and talent of our team, and this exceptional group of leaders is poised to drive the next era of artist development, innovation, and generational impact.”
Founded in 2015, Big Loud Records is celebrating its 10th anniversary having racked up over 65 billion global streams, 30 U.S. country airplay No. 1 hits, and more than 100 RIAA-certified titles.
The label’s roster includes Ashley Cooke, Charles Wesley Godwin, HARDY, Lauren Alaina, Miranda Lambert, Morgan Wallen, Stephen Wilson Jr., The 502’s, Thelma & James, and more.
Big Loud has been named Billboard’s No. 1 Hot Country Songs label multiple times (2021–2024) and won MusicRow’s Label Group of the Year (2022–2024), among other industry honors.
In June, Wes Donehower was elevated to Senior Vice President of A&R at Big Loud and Mercury Records, reflecting the label’s continued focus on building executive leadership and investing in artist development as part of its broader growth strategy.Music Business Worldwide
