On this week’s podcast episode, I sit down with DJ Bander, Zach Schnall, CEO of Bander Productions, to explore how artists can build real career momentum in today’s music business.
From jazz roots to electronic dance music success, Zach shares how he transitioned genres, built a brand, invested in marketing, and developed the business skills most musicians ignore.
This is a deep dive into branding, social media strategy, financial literacy, EDM production standards, and why waiting to be discovered is no longer a viable strategy in the modern music industry.
If you want to learn something about the music business that you never knew before, this conversation delivers.
In This Episode
• Musicians struggle because they are waiting to be discovered instead of building leverage
• Labels want to see that you are already basically on the 80 yard line
• Investing in your brand is essential, trying to find the cheapest way can hurt your career
• Dance music requires concise structure, professional edits, and release ready production
• Downtempo allows more compositional freedom, EDM demands technical precision and relevance
• Marketing success depends on long term commitment, not short timelines
• Bringing in an audience is only part of the equation, artists must actively engage
• Financial literacy is critical, advances are often debt and poor management can derail careers
• Mentorship accelerates growth in ways YouTube and AI alone cannot
• The best artists trust the love they have for their own sound while being their most honest critic
And much more.
You can hear it at bobbyoinnercircle.com, or via Apple Podcasts, Amazon Music, YouTube Music, Mixcloud, Spotify, Deezer, TuneIn Radio, or RadioPublic.
Also, a video version of this podcast is now available on YouTube as well.
