In case you thought the streaming music price hikes were over, Warner Music Group chief Robert Kyncl is here to disabuse that notion. But despite the drumbeat for major price hikes ahead, are mega-platforms like Apple Music and YouTube Music listening? Or, are they smartly leveraging their newfound pricing and packaging advantages instead?
In this report, we take a closer look at the industry’s relentless call for streaming music price increases, while analyzing whether it makes sense for the biggest players on the block.
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