French-language music consumption on Spotify has jumped 192% since 2019, driven by audiences far beyond traditional Francophone markets.
That’s according to Spotify’s latest Francophone Report for June 2025, which revealed that more than 123 million users consumed French content in 2024, including over 100 million listeners based outside France, Quebec, Belgium, and other historically French-speaking regions.
Monthly listening of French-language music now totals more than 64 million hours worldwide, according to the report.
Spotify first published its Francophone Report in October 2024. At the time, the streaming giant said streams of French-language tracks increased by 94% from 2019 to July 2024.
Gustav Gyllenhammar, Vice President Markets and Subscriptions at Spotify, said: “We’re seeing listenership for Francophone content explode in markets across Asia, Africa and Latin America, a phenomenal proof point for Spotify’s ability to help artists and creators find their audience, no matter where they are.”
The 192% increase came even as Spotify has faced increasing competition from Apple Music, Amazon Music, and YouTube Music.
“We’re seeing listenership for Francophone content explode in markets across Asia, Africa and Latin America, a phenomenal proof point for Spotify’s ability to help artists and creators find their audience, no matter where they are.”
Gustav Gyllenhammar, Spotify
The report also revealed that playlist additions of Francophone titles increased 26% between 2023 and 2024 alone, with the growth rate averaging 25% annually since 2020.
Peak listening occurs at 5 pm local time across markets, while November 29 marked the highest single-day consumption of French content outside France in 2024.
The growth in Francophone content consumption was led by artists including Belgian singer and rapper Stromae, Congolese singer GIMS, Canadian singer-songwriter Patrick Watson, Algerian singer and rapper Soolking, French-Malian singer-songwriter Aya Nakamura, and French artists Jul, Indila, Tayc, Gazo, and PNL.
Watson’s Je te laisserai des mots remains the most-listened to Francophone title on Spotify globally, accumulating over 6.6 million streams in 2024.
African Francophone artists are also gaining recognition, with acts like Magic System, Vieux Farka Touré, Amadou & Mariam, Sidiki Diabaté and Jeune Lion finding new audiences.
The report also showed Quebec representing a significant driver of French content export, with 49% of the province’s Spotify users regularly consuming French-language media.
In addition to music, Spotify has also seen growth in French podcasts and audiobooks consumption. French-language podcast listening has surged 1,888% since 2019, with non-French speakers averaging more than four hours monthly of French audio content.
“It’s incredible to see the power of our platform connecting over 100 million fans globally with Francophone content. This is more than just a musical trend, it’s a testament to our ability to deliver creativity and fuel discoverability across the globe.”
Gustav Gyllenhammar, Spotify
Spotify launched French audiobooks in October 2024, and they have since attracted “several hundred thousand” listeners globally.
Gyllenhammar added: “It’s incredible to see the power of our platform connecting over 100 million fans globally with Francophone content. This is more than just a musical trend, it’s a testament to our ability to deliver creativity and fuel discoverability across the globe.”
“Spotify offers audio creators from all walks of life, from Québec to West Africa, a global stage – and we’ll continue to support them in growing their audience on our platform.”
Earlier this month, a Spotify spokesperson reportedly confirmed to Billboard that individual Premium prices in France rose 9.2% to €12.14 ($14.03 at the current exchange rate) from €11.12 ($12.85).
Spotify France’s website already reflected the change. France last saw a price rise from Spotify in May 2024 following the country’s implementation of a streaming tax requiring platforms with annual revenue exceeding €20 million ($23 million) to pay an additional 1.2% music streaming tax.
France is the world’s sixth-largest music market, according to IFPI’s 2025 Global Music Report.
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