GloRilla’s new GloVerse app connects beauty professionals with clients seeking verified hairstylists, makeup artists, and nail technicians.
GloRilla just turned her travel struggles into a tech empire that’s about to change how people find beauty professionals.
The Memphis rapper launched GloVerse, an on-demand platform connecting clients with verified hairstylists, makeup artists, and nail technicians, and she’s already thinking bigger than most entrepreneurs twice her age.
The inspiration hit her while touring constantly for music.
“I’m always like, ‘I need a makeup artist in this city. Who do good hair and who does certain styles?’” she explained.
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Finding reliable beauty professionals in different cities was stressful, and she’d often settle for whoever was available instead of getting exactly what she wanted.
That gap in the market became her next move, and according to 11Alive, she launched the beta in Atlanta at Buckhead Art and Company over the weekend.
The app lets users create a “Glow ID” and connect their social media profiles to connect with beauty professionals in their area.
It’s simple, it’s smart, and it solves a real problem for people who want consistency and quality.
GloRilla’s already planning to expand beyond the app with beauty products hitting shelves soon, which means she’s building an entire ecosystem around the brand.
She’s not just launching an app; she’s building infrastructure.
This move fits perfectly into her already stacked portfolio.
She’s the first-ever joint partner across all Fenty brands, including Savage x Fenty, Fenty Beauty, Fenty Skin, and Fenty Hair for Spring 2025.
Now she’s adding entrepreneurship to that resume.
Beyond GloVerse, she’s also stepping into acting and working on her sophomore album, which means her plate is fuller than ever.