AEG ticketing subsidiary AXS has strengthened its regional leadership with the appointment of Henrik Berndtson as Head of the Nordics, as it continues to expand across Europe and other global markets.
Based in Stockholm, Sweden, Berndtson will oversee AXS’s operations across the Nordics, supporting the company’s broader European strategy through close collaboration with international teams and local partners.
AXS says his appointment reflects the firm’s “approach of pairing global scale with experienced regional leadership to support long-term growth”.
“Henrik’s deep understanding of the live entertainment ecosystem and the Nordic market will be instrumental as we continue to strengthen our presence in the region.”
BLAINE LEGERE, AXS
Speaking about the move, Blaine Legere, President of International at AXS, said: “As AXS continues to expand its international footprint, strong local leadership is essential to delivering consistent, high-quality experiences for our clients and partners.
“Henrik’s deep understanding of the live entertainment ecosystem and the Nordic market will be instrumental as we continue to strengthen our presence in the region.”
“My focus will be on strengthening our regional operations and working closely with clients to support sustainable, long-term success.”
Henrik Berndtson, AXS
Berndtson has previously held senior leadership roles at Värmeverket Studios, All Things Live, TV4 Group, and Stockholm Globe Arenas/AEG.
“I’m excited to join AXS and take on this role at a time when live entertainment across the Nordics is expanding in scale and complexity,” said Berndtson. “AXS has built a strong reputation globally for combining innovative technology with a partner-led approach. My focus will be on strengthening our regional operations and working closely with clients to support sustainable, long-term success.”
Berndtson will report to Peter Quinlan, Managing Director of Europe, supporting AXS’s broader global strategy while maintaining a strong local focus.
Former Ticketmaster executive Quinlan recently joined AXS alongside VP, Marketing, Europe, Hannah Rouch, with both newly-created roles forming part of the company’s expansion across Europe.
AXS also established a joint venture with Japanese entertainment and ticketing company Lawson Entertainment in October 2025 to grow its presence in Japan, just weeks after agreeing to take a majority stake in Singapore-based ticketing platform SISTIC as part of a new strategic partnership.
Elsewhere at AXS, last month, the company sued a website called SecureMyPass.com, alleging that it helps ticket brokers “spoof” online tickets to create counterfeit tickets that have left concertgoers stranded at venue doors.
The complaint, filed in Los Angeles federal court on January 13, accuses the New Jersey-based website of trademark counterfeiting and infringement, unfair competition, and breach of contract.
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