
On this week’s podcast episode, Barry Coffing reveals how he built a licensing juggernaut that now represents over 20,000 artists worldwide.
From losing his opera scholarship to scoring films and landing syncs with major studios, Barry’s journey is packed with insight, honesty, and innovation.
He shares how MusicSupervisor.com and WeGetArtists.com work, why flaws matter in music, and how AI is changing the supervision game.
This is a deep dive into the real music business from someone who’s done it all.
In This Episode:
• How Barry transitioned from opera to music licensing
• The origin story behind MusicSupervisor.com
• Why he believes in “great” music, not just “good”
• How AI is reshaping the sync industry
• What music supervisors are really looking for
• How Springboard Festivals help develop rising artists
• Licensing iPhone recordings and tuba weddings
• The importance of mentorship and internships
You can listen to it at bobbyoinnercircle.com, or via Apple Podcasts, Amazon Music, YouTube Music, Mixcloud, Spotify, Deezer, TuneIn Radio, or RadioPublic.
Also, a video version of this podcast is now available on YouTube as well.