Whether you’re planning to dance the night away or watch the fireworks at home, there’s a New Years Eve celebration to suit everyone. But, if you’re from the UK, we’re willing to bet that you’ll be out raving this year.
In a new study shared by ATV Today, ticketing platform SeatPick tallied up search statistics to discover this year’s most in-demand NYE events. According to Google Analytics, the Brits love a good rave; on average, Google was clocking in around 598 searches for ‘New Years Eve raves’ each month as the end of the year drew nearer.
The avid hunger for a wild rave is a sure sign of Britain’s flourishing nightlife; despite fears that the UK club and rave scene have been on the decline, this shows a clear desire to get out and take advantage of the rave havens still going strong.
Clubs were also within the top 10 most in-demand NYE events, coming in third place with 245 average monthly searches. Again, a great sign of Brits embracing club culture, despite the overwhelming number of club closures over the last few years.
In terms of specific regions, clubbing was the most-searched activity specifically Luton and West Bromwich. So, if you’re still pondering where to celebrate the New Year, that’s where the most wild festivities might be taking place.
Elsewhere, the statistics also highlight a love for live music. Concerts earned 220 average searches, coming in fourth place, while other variations (‘live music’, ‘festivals’ and ‘opera’) also ranked within the top 10.
Of course, SeatPick’s statistics also serve as a reminder that not everyone is a party animal. The second most popular search for New Years Eve has been cinema screenings, earning 459 average searches. The seventh most popular search was also for spa days, so it seems like plenty of British people are keen to relax and replenish before 2026 rolls in.
“New Year’s Eve has become far more than a traditional night out,” SeatPick’s chief executive, Gilad Zilberman explains [via ATV Today]. “It’s now a reflection of how people choose to connect and celebrate.”
Regardless of whether you’re planning to dance the night away or cuddle up on the sofa with the fireworks, just make it a night to remember. Or one to forget, if that’s what you’re after…
The post It’s official – raving is the UK’s favourite way to celebrate New Years Eve appeared first on MusicTech.
