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Jenni Pfaff joins HYBE America as Chief People and Transformation Officer

FrankyNelly by FrankyNelly
September 1, 2025
in Music Business News
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Jenni Pfaff joins HYBE America as Chief People and Transformation Officer
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Jenni Pfaff has been appointed Chief People and Transformation Officer at HYBE AMERICA, the US division of South Korea-headquartered entertainment company HYBE.

Jenni Pfaff joins HYBE America as Chief People and Transformation Officer

Based in the company’s Los Angeles office, Pfaff will report directly to CEO and Chairman Isaac Lee.

Most recently, Pfaff served as Executive Vice President of Strategy, Integration, and Operations at Warner Chappell Music, a position she assumed in 2019.

Previously at Warner Chappell, she served as Global Head of People.

Earlier in her career, Pfaff held positions at PwC, Activision Blizzard, and Northrop Grumman.

In her new role at HYBE America, Pfaff will oversee all Human Resources functions, including recruiting and hiring, training and development, employee relations, performance management, feedback and coaching, and related initiatives.

She will also lead internal Corporate Communications efforts.

“A strong company culture is a top priority as we continue to build HYBE AMERICA,” said Isaac Lee.

“Given Jenni’s strong background, I’m confident we will be good partners in building a company that is a magnet for artists, employees, and partners.”

Isaac Lee, HYBE

Added Lee: “Attracting and retaining top talent and providing them with a fulfilling work environment will help us succeed as a company. I believe in a collaborative environment and am always mindful of the impact our business has on various audiences.

“Given Jenni’s strong background, I’m confident we will be good partners in building a company that is a magnet for artists, employees, and partners.”

“One of the things that attracted me to HYBE AMERICA was the chance to be part of one of the most exciting and fastest-growing parts of the music and entertainment business.”

Jenni Pfaff

Jenni Pfaff added: “I’ve always been a builder. Leading through compassion and creating the best possible work environment is a priority for me.

“One of the things that attracted me to HYBE AMERICA was the chance to be part of one of the most exciting and fastest-growing parts of the music and entertainment business.”


Pfaff’s appointment at HYBE America follows a recent leadership shakeup at the company, which saw Scooter Braun step away from his role as CEO of HYBE America.

Isaac Lee, described as “a seasoned entertainment executive” who led HYBE Latin America as Chairman since November of 2023, became Chairman and CEO of HYBE Americas.

Lee was given oversight of BMLG (Big Machine Label Group) in Nashville and QC Media Holdings in Atlanta, as well as remaining as Chairman of HYBE’s Latin American operations in Mexico, Miami, and Medellin.Music Business Worldwide



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Tags: AmericachiefHYBEJenniJoinsofficerPeoplePfafftransformation
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