Lauv Taps AI for Korean Translation of “Love U Like That”

Singer-songwriter Lauv has utilized a combination of AI and Korean songwriters for a translation of his track, “Love U Like That.”

Following the sold-out arena tour in Asia, Lauv says he wanted to celebrate his fan base with a thank you gift. For the Korean version of the track, he teamed up with Korean singer-songwriter Kevin Woo (U-KISS) and producer Jordan ‘DJ Swivel’ Young of Hooky to faithfully translate and record the original track into Korean.

Lauv utilized Hooky’s AI voice modeling technology to apply a ‘Lauv AI filter’ over Woo’s Korean vocals to sing perfectly in the language. Now, his voice brings the words to life in Korean and makes history as the first Western artist to utilize this AI voice modeling technology to release a song in a new language. Ghost writing has always been a thing in the music industry, but now Kevin Woo has provided ghost vocals to layer Lauv’s distinct sound onto.

“I had such an amazing time on tour this year. All the countries and fans were unbelievable, but I wanted to say a special thank you to Korea for being my biggest headline show to date and creating a concert environment I’ll never forget,” adds Lauv about the Korean version of his song. “I’m so lucky to have the fans around the world that I do and I’m excited to be able to sing directly to them in this new, innovative way.”

So far, “Love U Like That” has amassed 25 million streams on Spotify, with 5 million more on the YouTube music video. With a whopping 11 billion streams and 18 million monthly Spotify listeners, Lauv has solidified his position in the pop landscape. For the remainder of 2023, he will be performing headline and festival sets across the globe including Summer Sonic in Japan and Loveloud Festival in Salt Lake City, UT.