RUN co-founders Christoffer Mård (left) and Diego Farias. Photo Credit: RUN
Primary Wave has officially invested in RUN, a three-year-old music financing platform that says it’s already “deployed tens of millions of dollars in capital to hundreds of artists.”
New York City-based Primary Wave formally unveiled the “strategic investment” today. Founded in early 2023 by Diego Farias (formerly Amuse’s CEO) and Christoffer Mård (previously Amuse’s chief label officer), RUN bills itself as “a data driven investment company supporting the creator generation.”
With offices in LA as well as Stockholm, the platform deals in advances and straight catalog acquisitions alike, with transactions clocking in at up to $25 million a pop, according to the appropriate website.
Now, equipped with its “single largest and first institutional investment” to date, RUN intends to accelerate “sourcing, execution, and scale.” And Primary Wave’s financial support and IP know-how will help the platform with this effort to kick its dealmaking into high gear, Farias said in more words.
“The partnership with Primary Wave—who have invested billions in music’s greatest catalogs over decades—opens endless opportunities through their deep industry expertise,” Farias added in part.
“Our goal is simple: to be THE funding partner in the music industry and, with the access to capital that this deal presents, we are ready to meet any funding needs artists may have,” the RUN co-founder continued.
On Primary Wave’s end, corporate development head Agnes Kacicki highlighted the broader significance of RUN’s tech from the value-creation perspective.
“RUN gives us early exposure to a technology-enabled platform at the intersection of music, data, and rights management, and this investment aligns directly with our focus on innovation and long-term value creation,” Kacicki said.
Also worth noting is RUN’s emphasis on quickly analyzing IP with artificial intelligence as opposed to performing weeks-long manual reviews.
“We have created the ultimate funding tool for music rights,” Farias summed up. “Built on a state-of-the-art AI platform, we are able to automatically break down complex statements and deals in the matter of minutes rather than weeks and then turn around financing offers that we are ready to shake hands on.”
(Likewise based in Stockholm, Chapter Two, formerly Anotherblock, says its Baltazar analytics product turns “fragmented royalty data into actionable insights for valuation and investment decisions.”)
Elsewhere in the increasingly crowded financing arena, established players such as beatBread (which in October 2025 launched a $100 million fund with leading indie orgs), Sound Royalties, and RoyFi are continuing to make noise. Keeping the focus on advances, so are upstarts including Kahuna and most recently Pipeline, to name a couple.