After dropping the M.O.P. & Ruste Juxx assisted banger, “Run Em Up (Told Ya)” in April of last year, the Zimbabwe-born, London-based emcee, Rhyme Assassin let’s loose the track’s cinematic new visuals.
Shot in Brooklyn by Danny of Entity Studio, the video perfectly complements the high octane audio that pairs the burgeoning emcee with his Brooklyn rap royalty counterparts. The track also boasts production from underground rap luminary The Arcitype, whose menacing beat inspired Rhyme Assassin to reach out to his collaborators on here. “I could only hear M.O.P. on the instrumental,” he says, adding that it didn’t matter how many times he listened to it, because he could only hear the Brownsville bullies on the beat. Then, when he needed a third verse to close it out, he linked with Ruste, who “complemented M.O.P.’s energy and vibes,” Rhyme Assassin says.
“Run Em Up” is the second single taken from Rhyme’s highly anticipated debut album, Dedicated to Self, a star-studded project featuring legends like Ras Kass, Masta Ace, Stic Man (dead prez), Saigon, and Keith Murray. Production on the album comes from a heavyweight lineup, including Buckwild, Tru Master, and DJ King Flow, promising a dynamic and hard-hitting soundscape.
Fans of raw lyricism and head-nodding beats can stream “Run Em Up (Told Ya)” — which is quick approaching 100k streams via Spotify — through all major digital retailers and streaming platforms. Keep an eye out for Dedicated to Self, dropping later this year via Uncle Rhymez Records. And for newcomers, Rhyme Assassin’s past projects, like Side Barz (2021), are a must-listen.
