GTA 6 is literally just days away from release, and before gamers hit the start button, Rockstar Games’ highly anticipated video game is already set to bring in a lot of coins.
According to market analysis firm Sensor Tower, GTA 6 has already made $1 billion in revenue from preorder sales alone.
Sensor Tower claims that Rockstar Games’ latest open-world adventure has already sold an estimated 12.13 million copies, which equates to $1.18 billion in revenue.
Polygon reports that gamers have been shelling out $100 for the Ultimate Edition of GTA 6.
Per Polygon:
That makes the average price of each sale about $97, meaning the majority of players are opting for the more expensive Ultimate Edition ($99.99) rather than the standard edition ($79.99). All these preorders have made GTA 6 the most-preordered game for both the PlayStation and Xbox stores. Earlier this month, estimates put GTA 6 at just under 8 million copies sold and $751 million in revenue, meaning its sales spiked in a very short amount of time.
Sensor Tower’s analysis also revealed that the game will mostly be played on the PS5, with Sony’s latest console owning 75% of the estimated sales, or 9.08 million copies and $880 million in revenue. That shouldn’t come as a surprise, as the PlayStation 5 is wiping the floor with the Xbox Series S | X and has secured an exclusive marketing agreement with Rockstar Games, allowing them to push the claim that the PS5 Pro, and even the base model, is the best place to experience the game.
That didn’t stop Xbox from announcing it also has a “10-year strategic partnership” with the game studio, allowing the game to be playable even on the Xbox One through the cloud.
GTA 6 Is Hurting The Sales of NBA 2K27
To put into perspective how big GTA 6 is, the game hurt sales across the industry, including its parent company Take-Two Interactive’s other massive tentpole, NBA 2K27, which failed to meet sales expectations but still managed to be one of the year’s best-selling games.
The game’s massive digital success also likely hammers another nail in the coffin of physical games. While there has been plenty of online chatter about Sony and Rockstar Games’ decision to move away from physical media, those cries didn’t stop people from hitting the purchase button in the PlayStation Store.
Welp.
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