Sennheiser generated €492.3 million in 2024, despite “volatile market conditions”

The Sennheiser Group generated sales of €492.3 million across the 2024 financial year, the company has revealed, despite facing “turbulent times” across the economic landscape. The figure represents an increase in yearly sales of almost €200 million since 2020.

The Sennheiser Group not only looks after the Sennheiser brand but also Neumann, AMBEO, and Merging. Despite recording a slight decline in sales across all regions in 2024, totalling 6.6 percent compared to the previous year, Sennheiser affirms it was able to “consolidate its position in the professional audio market and drive forward key future projects”.

Its report states that the development of individual sales markets varied greatly in the past year: The EMEA region was its strongest market in terms of sales, generating €232.1 million (a slight decline of 3.5 percent compared to the previous year).

The Americas region also recorded a decline (16.1 percent, to €150.5 million) due to political and economic uncertainties in the US and a “subdued consumer climate”, however, there was an increase in sales across both Germany (3.5 percent) and the APAC region (2.3 percent to €109.7 million), the latter of which was “driven by a strong market in China and new sales channels in India”).

As for investments and future progression, in 2024, The Sennheiser Group invested a total of 48.9 million euros (around 10 percent of total sales) in research and development, and in the expansion of sustainable business processes.

“2024 was a challenging year for us, as it was for many companies in our industry,” comments Co-CEO, Andreas Sennheiser. “But especially in a dynamic environment, it is crucial to remain a reliable partner.”

Co-CEO Daniel Sennheiser adds: “That’s exactly what sets us apart: with reliable audio solutions, intuitive innovations, and a stable supply chain, we enable our customers to focus on what matters most.”

Andreas further adds, “Even though the future is unpredictable, we have the opportunity to actively build it. With our 80 years of experience and our determination to use it responsibly, we are confident that we will continue to expand our position in the market for professional audio solutions.”

You view the full report via its newsroom, or shop Sennheiser products via its website.