Editor’s note: BandLab Technologies and MusicTech are both part of the Caldecott Music Group.
BandLab Technologies has formed a strategic partnership with Sony aimed at “redefining” music creation for independent and emerging artists worldwide.
The initial phase of the partnership – beginning this summer – is set to integrate Sony’s Spatial Sound technology, 360 Reality Audio, directly into the BandLab app, giving its 100 million worldwide users the ability to experience and make music in spatial audio using just their smartphone and standard headphones.
Users will be able to explore a curated collection of spatial-ready beats in the BandLab Sounds marketplace, and then build on them in BandLab Studio, adding vocals, instruments and additional production elements while experimenting with spatial audio.
More broadly and long-term, the partnership reflects both companies’ mission to empower music makers with “cutting-edge technology and opportunities that fuel their growth, spark innovation, and build their careers”.
Beyond its initial phase, as the partnership evolves, a dedicated, co-branded hub within BandLab will act as a gateway for future features, integrating new music creation tools and providing exclusive access to newly developed educational programmes.
BandLab says the partnership will also mean opportunities to amplify artist success stories to a global audience, offering them greater visibility.
“This partnership reflects a shared belief that the technology and opportunities to create music should be available to everyone, not just a select few,” says Meng Ru Kuok, CEO & Co-Founder of BandLab Technologies.
“By working with Sony Corporation, we’re combining our strengths to empower creators at every step of their journey. It’s not just about what artists can do today, but about what becomes possible when they’re given the right support to experiment and grow.”
Masaaki Oshima, Sony Corporation’s Head of Personal Entertainment Business Unit, adds: “Sony Corporation has long been committed to delivering premium audio experiences, and this partnership with BandLab Technologies allows us to bridge the gap between professional-grade sound and independent creators of all levels.
“By integrating our audio products and technology into BandLab’s ecosystem, we’re not only expanding access to immersive audio tools, but also strengthening our connection with the pro-consumer market, enhancing the way music is created and experienced. We’re excited to see how artists push creative boundaries with these new possibilities.”
To learn more about the new partnership, head to Sony.
