Warped Tour founder Kevin Lyman on rewarding superfans, breaking artists, and the business of festivals
Few platforms in the history of the live music business are credited with breaking as many artists as the Vans ...
Tag: Superfans
Spotify to reserve concert tickets for superfans on Premium tier; Live Nation confirmed as launch partner as companies strike multi-year deal
Spotify is launching a new feature called Reserved that will hold two concert tickets per tour for an artist’s most dedicated fans among ...
Want to talk about ‘superfans’? Ask Live Nation.
Monetizing “superfans” has been the talk of the recorded music industry for over two years — spawning platform deals, D2C ...
Sir Lucian Grainge talks AI strategy, Downtown, D2C, superfans, and more on UMG’s latest earnings call
Universal Music Group published its Q4 and full-year 2025 financial results on Thursday (March 5), posting nearly 9% YoY growth ...
Sir Lucian Grainge talks AI music, superfans in 2026 memo, taking swipe at firms ‘validating business models that fail to respect artists’ work’
Universal Music Group Chairman and CEO Sir Lucian Grainge has issued a stark warning about “irresponsible business models” in AI ...
Universal Music Group expands global portfolio of retail stores for superfans, with new shop locations in New York and London
Universal Music Group is expanding its global portfolio of brick-and-mortar retail spaces that cater to superfans.The company launched its flagship store ...
Direct-to-fan platform EVEN strikes deal with Symphonic targeting superfans with D2C storefronts for indie artists
Direct-to-fan platform EVEN has struck a deal with Symphonic Distribution to bring “sell-before-streaming” storefronts to Symphonic creators.EVEN is described as ...
‘Superfans must be made, not just mined.’
MBW Views is a series of op/eds from eminent music industry people… with something to say. The following MBW op/ed comes ...
Hola, Superfans! Universal Music Group opens its own retail store inside UMusic Hotel in Madrid
Universal Music Group has opened its second physical retail location globally, launching the UMusic Shop inside its UMusic Hotel in ...
Emerging markets, superfans, and price rises: 7 takeaways from Goldman Sachs’ new ‘Music in the Air’ report
MBW Explains is a series of analytical features in which we explore the context behind major music industry talking points ...
