“This is just the beginning for talentless f**ks abusing this tech”

Deadmau5 has railed against AI after discovering a DJ using an AI-generated version of his likeness to promote his own music.

In a new post on Instagram, deadmau5 – real name Joel Thomas Zimmerman – hesitates to call out the offending DJ by name, but expresses his thoughts on generative AI – and he’s not happy.

“Welcome to that dystopian future we only dreamed about three years ago,” he writes in the post’s caption, before going on: “Woke up to some idiot DJ’s Instagram story (whose name I’ll redact because I don’t care to promote him), that depicted me standing there promoting him and his music. FULLY AI-generated, voice wasn’t quite 100% but pretty damn convincing. Fucking scary as fuck.”

He continues: “And I’m sure this is just the beginning for talentless fucks to abuse this tech to further themselves while violating others’ rights in one of the worst ways possible. I’m sure we’re all going to be seeing much more of this. AI is fucking great; generative AI not so much; but we need to stop idiots like this from abusing it.”

Deepfakes and the erosion of authenticity have long been a point of concern for those sceptical of generative AI. Minimal legal guardrails – like a policy which enforces the clear labelling of AI-generated content – combined with the increasing sophistication of generative AI models means convincing videos can be created depicting others doing things they wouldn’t do, with limited or no repercussions for the creator.

AI tool Grok – owned by Elon Musk’s X – recently came under fire after it was discovered users had been using it to create sexualised images of real people, with the EU launching an investigation last month. 

Alongside his statement in his Instagram post, deadmau5 includes a photo, which we can presume has been taken from the AI-generated video he is referring to, and it certainly looks very convincing.

Deadmau5 has been a vocal sceptic of AI in the past, telling MusicTech in 2023: “[ChatGPT] is good. But it’s only as good as what it knows. It’s a huge training model, right?

“So take the collective stupidity of the world and make a robot fucking barf it out. It’s not gonna be that genius, but it’s gonna get you what you want.”

Sam is the Associate News Editor for Guitar.com and MusicTech. Thoroughly immersed in music culture for the majority of his life, Sam has played guitar for 20 years, studied music technology and production at university, and also written for the likes of MusicRadar, Guitar World, Total Guitar and Metal Hammer.