TikTok users in the Middle East and North Africa can now save tracks from TikTok straight to their music libraries on streaming service Anghami.
The platform has become the latest to sign up to TikTok’s ‘Add to Music App’ feature, which lets TikTok users save the songs they discover on the social app directly to their preferred music streaming service.
The ‘Add to Music App’ feature is rolling out now for users across the MENA region, including the UAE, Saudi Arabia, Egypt, and other markets.
According to TikTok, since its global rollout in 2024, the ‘Add to Music App’ has generated over 1 billion track saves and what the app claims to be “many billions more streams” on music streaming services.
The partnership with Anghami follows the addition of SoundCloud to ”Add to Music App’ in May.
The feature started with Amazon Music, Apple Music, and Spotify integration in the US and UK before expanding to most countries where TikTok is available.
Since then, streaming services Deezer, Melon, and TIDAL have also integrated with the service.
‘Add to Music App’ appears as an ‘Add Song’ button next to a track name at the bottom of a TikTok video in the For You feed.
The first time a user taps the Add Song button, they can select Anghami as their default platform, where the track will be added to the user’s ‘Likes’. This preference can be changed anytime via Settings and Privacy on TikTok.
Following the first use of the ‘Add to Music App’ feature, Anghami will then become the default music streaming service for future track saves. Users can also use the feature from an artist’s Song Page.
Lindsey Zikry, TikTok’s Global Product Partnerships Lead, said: “TikTok is already known as the global home of music discovery, and ‘Add to Music App’ takes it a step further by letting listeners instantly save and stream the tracks they love.”
“We are thrilled to be partnering with Anghami – a leading streaming service in the Middle East and North Africa – as the latest ‘Add to Music App’ partner.”
Lindsey Zikry, TikTok
Added Zikry: “We are thrilled to be partnering with Anghami – a leading streaming service in the Middle East and North Africa – as the latest ‘Add to Music App’ partner.”
“This integration is a powerful step in connecting music discovery and music streaming.”
Wael Hourani, Anghami
Wael Hourani, Product Director at Anghami, added: “This integration is a powerful step in connecting music discovery and music streaming.
“As the leading platform for Arabic and international music in the region, Anghami is proud to be partnering with TikTok to make it easier than ever for users to instantly find, save and stream the songs they love.”
The press release announcing the Anghami partnership notes that the tie-up arrives “at a pivotal moment” as Paris-headquartered music company Believe expands its Artist Services division in the region.
Believe has also signed Lebanese pop star Nancy Ajram to an Artist Services deal, after a long-standing collaboration with the company on distribution. Ajram’s latest album Nancy 11 was released today (July 17), coinciding with the rollout of TikTok’s latest feature in the MENA.
“We are incredibly proud and excited to collaborate with global music icon Nancy Ajram on the release of her latest album Nancy 11, which is out today,” said Georges ‘Josh’ Rouhana, TikTok Music Partnerships Lead in MENA.
“Thanks to TikTok’s new ‘Add to Music App’ feature we can help fans save their new favourite Nancy Ajram tracks directly to their Anghami Library, making streaming her music easier than ever.”Music Business Worldwide
