Photo Credit: Too Lost
Fan engagement is one of the biggest cornerstones of success in the music industry. Engagement empowers artists and their teams to harness the potential of their fan bases, cultivate superfans, and foster a strong bond between those fans and the artist. Too Lost is making it easier than ever to facilitate that connection with Fan Blast—directly from the Too Lost dashboard. Let’s take a peek at how it works.
The following was created in collaboration with Too Lost, a company DMN is proud to be partnered with.
Social media has great tools to help budding artists get discovered by more fans, but how do you contact them once they’re aware of your music? A more extensive reach method is needed to engage fans directly when new music drops as social media by design does not show your updates to everyone who follows you on the platform.
Meta has long been criticized for this, with reach happening to only 5.9% of a person’s organic followers on that platform. That’s better than the 4.3% it used to be, but the result is that artists must hope for a viral post—or pay Meta to reach 100% of their audience who expressed interest.
Email tools are far more effective at maintaining an in-the-know relationship with fans who have expressed interest in new music. That’s because emails are delivered directly to a person and when crafted with catchy headlines and tailored to music fans—they deliver more action in terms of potential sales and new streams. Even merch drop emails tend to be more successful than social media blasts—since the artist shared their email because they’re interested in the music in the first place.
Too Lost is capitalizing on the close connection that email marketing offers by offering artists and managers the ability to build and blast emails to their entire fanbase. Fan Blast allows artists to email anyone who has pre-saved one of their songs, generate early listen links to keep those fans engaged with new music, and notify fans about upcoming releases, merch drops, and more.
Artists and managers can completely customize the message, or use powerful AI tools to generate the message with listening links already inserted. Too Lost says the tool is designed to help add new fans in real-time as they engage with your music, bringing your marketing efforts closer to the fan for a strong artist-fan bond. The ability to engage superfans directly on new releases means those fans are among the first to hear your music—perhaps influencing others and growing your fanbase in the process.
“We understand the importance of owning the communication with your fans. Social media is great, but we know the reach is heavily restricted. Fan Blast makes it easy to get messages directly to your fans, right from your Too Lost dashboard.”
This new fan engagement feature, paired with Too Lost’s other features offer artists a full suite of services to identify and connect with their fans across the web.
