Photo Credit: Too Lost
Too Lost has formed a commercial partnership with Xposure Music, a technology-focused music financing company. The agreement is designed to accelerate acquisitions and distribution of independent music catalogs, combining Too Lost’s global infrastructure with Xposure’s proprietary technology for catalog deals.
This article was created in collaboration with DMN partner Too Lost.
Under the partnership, Too Lost will provide distribution and rights management services for music catalogs sourced and underwritten by Xposure Music. Xposure will deploy advanced data analysis to identify promising investments in both recorded works and publishing rights. Both companies stress that their alliance aims to empower independent artists and investors through increased transparency and accessible technology.
Tens of millions in catalog investments are planned for deployment through Xposure’s own evaluation models. These models are used to quickly assess, price, and underwrite music rights across various genres and catalog sizes. Too Lost will handle worldwide distribution, royalty collection, and payments to stakeholers—allowing for streamlined processing and direct monetization.
Some of the first deals funded through the partnership include music rights from Tskinz, Fukkit, Fly Rich Double, FLVME, and Secret!, among others. These examples reflect a commitment to serving both emerging artists and established creators in the independent sector.
“Too Lost and Xposure share a vision of modernizing the music economy by combining data, infrastructure and intelligent financing,” said Gregory Hirschhorn, Co-Founder and CEO of Too Lost. “This partnership enables us to help artists and investors realize the true long-term value of music rights.”
“By pairing our valuation platform with Too Lost’s global infrastructure, we’re creating a more efficient and scalable way to help artists get funding and manage our growing repertoire of music rights,” added Gregory Walfish Co-Founder and Co-CEO of Xposure Music.
“We’re entering a new era of music investment – one that’s transparent, data-driven, and creator-first,” said Ryan Garber, Co-Founder and Co-CEO of Xposure Music. “Too Lost shares that same DNA, and together we’re building an ecosystem that truly serves the independent music community.”
Both organizations describe the ongoing partnership as a bridge between technology, distribution, and financing, aiming to set a new standard for catalog investment in the independent space.
About Too Lost
Too Lost is a music and technology platform providing software-as-a-service (SaaS) for independent rights holders. The company’s services enable global distribution, monetization, and rights protection for over 400,000 musicians, labels, studios, and other industry clients. Headquartered in New York, with operations in Los Angeles and Reykjavik, Too Lost is a member of the American Association of Independent Music (A2IM) and MERLIN.
About Xposure Music
Founded in Montreal in 2021, Xposure Music is a financing and investment platform for independent music rights. Its workflow relies on machine learning and proprietary valuation to deliver rapid and fair funding offers to creators. Xposure has invested over eight figures in music rights across a spectrum of genres, aiming to redefine the value and liquidity of independent music.
