Music Business Worldwide presents four more rising stars from Vevo’s DSCVR Artists To Watch 2026, starting with…
Royel Otis
Anna Lustig, Senior Director, Global Programming: “We couldn’t be more excited to have Royel Otis part of our DSCVR Artists to Watch 2026 class. They have quickly paved their own infectious path in the Alternative space after releasing viral covers and leaving everyone saying, ‘I need more’.
Their album hickey delivered just that. More vibes, more passion, more music I can’t get out of my head. The duo have found a way to hook listeners into the album top to bottom. What we have seen from them so far is truly only the beginning of greatness.”
Royel Otis: “We grew up watching Vevo videos, so we’re really grateful to be part of their Artists to Watch program.”
SAILORR
Karina Alvarez, Senior Digital Marketing Manager: “There’s a reason why she’s Florida’s finest! With her debut album, SAILORR has taken her artistry to the top of the R&B game thanks to an undeniable mix of edginess, authenticity and style. DSCVR Artists To Watch is committed to spotlighting artists who are shaping the future of music and SAILORR really is THAT girl.”
SAILORR: “Vevo, I’m honored you think i’m someone to watch in 2026. In just a year i’ve made it all this way, let’s see what happens next year.”
Sayf
Chiara Bonarrigo, Senior Manager, EU Label Relations: “Mixing his Italian and Tunisian roots in an innovative and compelling way, Sayf is one of the most promising artists of the new generation. His jazz-based freestyles and trumpet solos during live performances are truly impressive, revolutionizing the urban Italian scene. I’m really excited to have Sayf as part of our Artists to Watch class, as his unstoppable momentum continues into 2026!”
Sayf: “It was a wonderful experience, the set was amazing, and the Vevo team in New York was very welcoming; they made me feel at home. I am honored to be part of the Artists to Watch 2026 list.“
Aaron Rowe
Sam Mackoff, Senior Director, Artist & Label Relations, US + LATAM: “Irish singer-songwriter Aaron Rowe is quickly proving himself to be one of the most compelling new voices in contemporary music. His soulful vocals, raw emotion, and unmistakable gift for storytelling caught our attention.”
“His debut EP, Exodus, marks a powerful introduction and lays the foundation for an exciting career ahead. This year, Rowe’s rise has gained international momentum, earning him major nods from the likes of Lewis Capaldi, Ed Sheeran, and Sam Fender. We’re thrilled to spotlight him as part of our 2026 Artists to Watch class, as his undeniable talent is destined to leave a lasting mark on the global stage.”
Aaron Rowe: “Being chosen for Vevo’s Class of 2026 is such an incredible honour. Growing up, I discovered so many of my favourite artists through platforms like this, so the idea that people might discover their new favourites from this list feels really special.”Music Business Worldwide
