Photo Credit: Ashley King
Earlier this month, Warner Music Group CEO Robert Kyncl said indie distribution acquisitions were off the table — but he didn’t swear off buyouts entirely. Now, ADA, the global independent music distribution and artist services arm of WMG, has announced it has acquired music tech start-up RSDL.io.
So who’s RSDL.io, exactly?
This was a lower-profile play, though RSDL.io is a tool that offers automated accounting and a simplified view of multiple revenue streams, empowering artists and labels to efficiently manage their business. Now, it’s part of WMG’s ADA according to details confirmed to DMN earlier this morning.
“RSDL.io’s state-of-the-art technology directly addresses the complex needs of independent artists and labels,” shares Cat Kreidlich, President of ADA. “Integrating this platform into our company’s network advances our ability to deliver practical solutions to our partners across the globe.”
RSDL.io was founded by Mike Holmes, Jim Sella, Bill Sella, and Shep Goodman. It combines enterprise technology with the sensibilities of the modern music industry. With a comprehensive suite of features, the tool seamlessly facilitates payments, manages splits and recoupments, and allows for multi-level artist and contributor payout functionality and insights.
Mike Holmes will join the WMG tech team leading product solutions for RSDL.io alongside Sella (Founder & CTO) who will play a key role in integrating the application into the ADA ecosystem and adding a new roadmap of features. Sella has 20+ years of experience running tech and software development in start-ups and some of the largest communication companies in the world. That includes spearheading the creation of several industry-changing products in telecommunications.
RSDL.io offers a digital wallet that empowers creatives to take control of their rights and finances. It’s a centralized solution for managing multiple revenue streams, facilitating transparent splits and recoupments, and streamlining the relationship between various stakeholders in the music industry.
Artists can efficiently manage their business, track incoming revenue, handle splits, and more. It alleviates challenges faced by independent artists in collecting and managing their royalties, while providing valuable insights to allow them to make informed decisions about their careers. By automating this process, RSDL.io allows independent artists to focus on growing their careers rather than worrying about collecting royalties and accounting.
