Yamaha has announced plans to invest $50 million in startups in the music tech and audio space. The investment will be the first initiative from the Yamaha Music Innovations fund, which was established in December.
According to Yamaha, the corporate venture capital (CVC) fund comes as part of the company’s mission to “explore innovation opportunities with startups and other companies.” The main aim is to “contribute to the well-being of people around the world through sound and music”.
While operation as a corporation is scheduled to fully start in April 2025, Yamaha will be looking to invest in ‘upstream’, ‘midstream’ and ‘downstream’ areas of music. This means all phases of music creation will be eligible for Yamaha’s support, from the recording and production phase, to streaming, all the way to fan engagement.
The company will be hunting for startups with “unique strengths in their respective fields of expertise”. This could include AI tech for video and music production, educational initiatives or well-being projects.
The fund is also interested in supporting labels, artist rights, and streaming and monetisation support.
Due to the focus on “unique strengths”, the fund could also benefit certain pre-existing businesses. For example, if you own an instrument and audio equipment businesses with a particularly niche output, Yamaha may be interested in funding your business.
Overall, the fund aims to “strengthen business development and enhance sustainable growth” within the music industry.
Find out more at Yamaha.
