50 Cent, The Chainsmokers, Nelly, Diplo and Gordo are set to headline premium fan first events in Los Angeles, Dallas, Miami,and New York this summer.
As the world looks to the United States for the most important soccer tournament of our generation, Sports Illustrated is introducing SI Beyond the Pitch, a first-ever multi-city event series that will take place across four World’s Soccer Championship host cities this summer.
Produced in partnership with Medium Rare and Authentic Live, these are premium, ticketed experiences open to the public, bringing together world-class performers and globally recognized brand partners including Verizon (all markets), Marriott Bonvoy and BetMGM (NYC), Velocity Black (NYC), and Champion (LA).
Nelly will be headlining in Los Angeles on June 12 at the Hollywood Palladium – Presented by Lenovo, Gordo will be doing the duties on June 20 in Dallas at SILO, Miami will see The Chainsmokers will take over on June 26 at DAER – Presented by Lenovo and 50 Cent + Diplo will headline in NYC at the Cipriani on July 18.
Tickets and VIP Tables are on sale this Friday, May 15th, at 10AM ET for all four cities – fans can preregister for tickets now at SIBeyondThePitch.com.
“This isn’t just a tournament; it’s the most significant sporting event of a generation to hit American soil,” said Joe Silberzweig, Founder and CEO of Medium Rare. “The scale of this moment is reflected in the unprecedented demand we’re seeing across the board. We are leaning into that energy to introduce the most high-octane nightlife experiences the global soccer community has ever seen, creating a cultural epicenter in each host city that matches the gravity of what’s happening on the pitch.”
