NBC is celebrating 100 years of American entertainment, culture, and storytelling with a limited-edition collection with apparel company Alpha Industries.
Their NBC100 x Alpha Industries collaboration embodies both companies’ histories through five pieces that pair an Alpha heritage silhouette with an iconic NBC franchise or property. The Voice and NBC Sports are represented through the MA-1 Bomber Jacket. Fan favorite Law & Order is interpreted through the CWU-45/P Bomber Jacket. The Tonight Show Starring Jimmy Fallon is highlighted on the N-3B Parka, a style personally worn and selected by the late-night host. Lastly, Parks and Recreation is represented by the all-weather M-59 Parka, featuring patches and graphics inspired by memorable moments from the comedic series.
Each Alpha Industries jacket or coat in the collection serves as a canvas for their respective programs, bringing recognizable graphics and references from NBC’s past and present to designs rooted in Alpha’s military history. Together, the collection reflects the breadth of NBC’s impact on American culture over the last century across sports, music, late-night, drama, and comedy.
The fashionable partnership is part of NBC100, a year-long celebration of the network’s cultural and multi-generational impact. NBC100: The Live Celebration airs on Thursday, December 10 at 8/7 p.m. CST on NBC and Peacock.
The NBC100 x Alpha Industries collection is available for purchase at AlphaIndustries.com, the Alpha Industries New York flagship, and The Shop at NBC Studios. The jackets range from $240-$300 and are available in XXS-3XL.
Courtesy of Alpha Industries
Courtesy of Alpha Industries
Courtesy of Alpha Industries
Courtesy of Alpha Industries
Courtesy of Alpha Industries
Courtesy of Alpha Industries
