I checked out Groove Thing, the musical sex toy, at NAMM

Groove Thing, “The World’s First Internal Music Player,” was available on the NAMM show floor. It may have been tucked away on a single table at the Rock Paper Scissors Innovator Hub, but the humble presentation does not reflect the significant interest in the product. Since launching in June, it’s raised over $500,000 on Kickstarter, and has been featured in DAZED and the San Francisco Gazetteer.

NAMM is all about letting prospective customers try new products, but, for the sake of decorum, no one was using Groove Thing to its full potential. Rather, no one was inserting the product vaginally or anally as advised, in front of the thousands of people traversing the convention.

Instead, we were encouraged to hold the product against our chests and feel how the vibrations align specifically with different frequencies of the music. Previous sound-responsive vibrators merely turn on and off in response to music, whereas Groove Thing adjusts to different instruments, keys, and other intricate details.

The product has been tested on 187 bodies. Purchases come with an anal attachment, vaginal attachment, and an external massage attachment, along with the external speaker, allowing users to hear and feel the music simultaneously like never before.

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Harry Levin is a freelance journalist with credits in SPIN, Billboard, MusicTech, Grammy.com, Los Angeles Magazine, and more. His musical journey began 20 years ago with a Led Zeppelin CD. He played jazz trombone through college, produced large-scale electronic music events, and now spends his professional time writing and editing.