Too Lost has appointed Jay Moore as Chief Investment Officer.
Moore will lead the indie distribution and services platform’s investment strategy, the company said in a press release.
He joins Too Lost from Position Music, where he served as Vice President, Head of Investments.
Moore has built his career across music investments, catalog strategy, and artist financing.
According to a press release announcing his appointment, at Position Music, the independent publisher, record label, and management firm distributed by Virgin Music Group, Moore helped lead deal structuring, financial modeling, and catalog acquisition efforts – including Position’s acquisition of Gesaffelstein’s publishing and masters catalog.
Before Position Music, Moore served as Chief Investment Officer of Ditto Music, where he oversaw investment strategy and the company’s approach to music rights, catalog opportunities, and artist financing.
Earlier in his career, he spent several years at Kobalt Music Group, where he worked across the company’s investment platform – including its managed Funds 1 and 2 – as well as its previously owned recorded music and services division, AWAL.
Moore‘s appointment comes as Too Lost continues to expand its footprint in the independent music market.
The New York-headquartered company, founded in 2020, struck a nine-figure investment round in March, led by Charles Goldstuck‘s GoldState Music and private equity firm TA Associates.
“Jay brings a rare combination of investment discipline, catalog expertise, and real operating experience inside the modern music business,” said Gregory Hirschhorn, CEO and Co-Founder of Too Lost.
“As Too Lost continues to expand our role as both a technology platform and a capital partner for independent artists and labels, Jay’s leadership will be instrumental in helping us identify high-quality opportunities, structure thoughtful deals, and build a long-term investment strategy that supports the next generation of music rights owners.”
“Jay brings a rare combination of investment discipline, catalog expertise, and real operating experience inside the modern music business.”
Gregory Hirschhorn, Too Lost
Too Lost confirmed to MBW earlier this year that it surpassed $100 million in annual revenue for 2025, and projected a nine-figure annual revenue haul for the second consecutive year in 2026.
The company says it serves more than 400,000 artists and labels, distributing over 7 million songs to some 450 digital service providers including Spotify, Apple Music, and TikTok.
In recent months, Too Lost has also made a series of investments in catalog acquisition and label infrastructure, including a partnership with Xposure Music to co-fund catalog acquisitions.
Too Lost describes itself as “a global music technology and distribution company providing independent artists and labels with music distribution, rights management, monetization, publishing administration, analytics, and creator-focused tools across streaming and digital platforms worldwide”.Music Business Worldwide
