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Latto & 21 Savage Announce Pregnancy In New “Business & Personal” Video

FrankyNelly by FrankyNelly
March 21, 2026
in Hip Hop
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Latto & 21 Savage Announce Pregnancy In New “Business & Personal” Video
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Latto and 21 Savage have finally confirmed the long-running rumors that they’re a couple — and what’s more, they’re about to become a family.

The Atlanta rappers announced their big news in the video for Latto’s new song “Business & Personal (Intro),” which serves as the lead single from her upcoming (and aptly-titled) album Big Mama, out May 29.

The boo’d up clip finds Latto debuting her baby bump as 21 Savage’s hand caresses her growing belly (although the Slaughter Gang rapper keeps his face concealed from the camera).

There are also shots of the self-proclaimed Queen of da Souf flipping through a pregnancy scrapbook featuring childhood photos of both herself and 21, as well as her showing off a small tattoo on her lower back of the same knife that is on her boyfriend’s forehead.

As for the song itself, Latto reflects on her humble beginnings and the challenges she’s faced on the way to hip-hop stardom before looking ahead to motherhood. “That bitch at the end of the day, Maybach, that’s the Benz of the day / Car seat, got a kid on the way,” she raps.

The vibe then switches from soulful to swaggering as Latto stunts on the competition over a hard-hitting trap beat that’s reminiscent of T.I.‘s “24s.”

“These bitches hating, wish that they was living in my skin / I’m in a multi-million dollar crib playing Sims / I’m backing out the Barbies, trying not to scrape the rims,” she spits, aiming a light jab at her bitter rival Nicki Minaj.

Latto also addresses the speculation that she’s had ghostwriting help from Drake, rapping: “Oh they think Crodie wrote it, (Pfft) well that’s a compliment.”

Big Mama will serve as the follow-up to Latto’s 2024 album Sugar Honey Iced Tea, which debuted at number 15 on the Billboard 200 with around 29,000 first-week units.



Tags: AmpAnnounceBusinessFrankyNellyFrankynelly StudioFREELattonamussePersonalPregnancySavagesemplestype beatsVideowhoisfrankynelly
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