On this week’s episode, indie plugin developers who want to launch a genuinely new synthesis tool will recognize their own blind spots in Evan Mezeske’s story.
Evan left Google after 11 years building large-scale fraud systems to create Anukari, the first commercially available 3D physics modeling synthesizer that runs in real time.
He discovered that technical originality creates a marketing problem most developers never anticipate.
When a product is genuinely new, the market has no category for it, and polished 3D visuals can trigger skepticism instead of excitement.
His path from that invisible launch to being discovered by Doom Eternal composer Mick Gordon and Star Trek’s lead sound designer reveals what actually moves a tool without a genre.
Listen to how this totally unique approach to synthesis went from unnoticed to being on everyone’s radar in this Inner Circle Podcast episode.
You can hear it at bobbyoinnercircle.com, or via Apple Podcasts, Amazon Music, YouTube Music, Mixcloud, Spotify, Deezer, and TuneIn Radio.
Also, a video version of this podcast is now available on YouTube as well.
