On this week’s podcast episode, I sit down with Marc Gray, CEO of SonicOrigin, dives into the future of audio verification and copyright protection.
From watermarking that survives TikTok filters to tracking AI-generated content, Marc shares why authentication is becoming essential in today’s music and media industries.
If you’re a creator, label, engineer or just curious about where music tech is heading, this episode will open your eyes to the tools that may soon become standard.
In This Episode:
• Why people no longer trust what they see or hear online
• What makes content “copyrightable” when using AI tools
• How SonicOrigin’s watermarking survives pitch, speed, and format changes
• Why mastering engineers are ideal for embedding watermark tech
• How new California laws will impact AI content labeling
• Differences between watermarking, signal injection, and fingerprinting
• How multiple payloads allow metadata to be private or public
• The role of distributed ledgers in proving content provenance
• Why industry-wide buy-in is essential for adoption
• How watermarking could extend into advertising, podcasts, and deepfake detection
You can hear it at bobbyoinnercircle.com, or via Apple Podcasts, Amazon Music, YouTube Music, Mixcloud, Spotify, Deezer, TuneIn Radio, or RadioPublic.
Also, a video version of this podcast is now available on YouTube as well.
