On this week’s podcast episode, I talk with Ben Montague, founder and CEO of The North American Guitar Global (TNAG) about the business of vintage guitars.
Among the things we discuss is TNAG’s acquisition of Carter Vintage and Norman’s Rare Guitars, music retail, guitar collecting, and the business of preserving iconic brands in the guitar world.
Ben also explains in depth how customer trust drives both in-store and online guitar sales, and what buyers need to know before entering the vintage instrument market.
He also shares his philosophy on vintage instrument stewardship, collecting, authentication, and why great guitar shops still matter in an age of click-to-buy retail.
In This Episode
- Ben shares how he moved from pursuing music into building TNAG
- He explains how TNAG grew from a hobby into a serious guitar retail business
- We discuss Ben’s move into Nashville and the partnership with Cotten Music
- Ben breaks down the Carter Vintage acquisition and the thinking behind bringing legacy brands together
- We explore why stores like Norman’s Rare Guitars and Carter Vintage are so important to music history
- Ben talks about trust, customer relationships, and how video demos helped shape online guitar sales
- The conversation covers vintage guitar collecting, authentication, and what buyers should watch for
- Ben reflects on stewardship, family, team culture, and what it means to carry these brands forward
And much more.
You can hear it at bobbyoinnercircle.com, or via Apple Podcasts, Amazon Music, YouTube Music, Mixcloud, Spotify, Deezer, TuneIn Radio, or RadioPublic.
Also, a video version of this podcast is now available on YouTube as well.
