Spotify Individual Premium Subscribers Continue to Flatline In the US — As the Broader US-Based Streaming Music Subscription Picture Remains Soft

Surprising declines in Spotify’s US-based individual Premium subscriptions first emerged in September of 2024, part of a broader slowdown in music subscription growth in the country. Now, Spotify’s all-important subscription tier appears to be flatlining, with slight year-over-year gains surfacing for November of 2024.

After years of breakneck subscriber and revenue growth, 2024 offered the music industry a rude slowdown in music streaming subscription growth across multiple markets. Suddenly, the music industry discussion became dominated by a ‘streaming plateau’ that roiled labels, publishers, and investors while raising vexing questions about future revenue. . .

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