Every man knows that the surest way to a woman’s heart is through … hyaluronic acid? Well, that’s the pitch A$AP Rocky uses in a new ad for his line of Fenty Beauty skin products in which he co-stars with company founder and his longtime partner, Rihanna.
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The minute-long FentySkin spot posted on Rih’s Instagram on Monday (July 20), is titled “DON’T BE DUMB, USE @fentyskin,” borrowing its name from A$AP’s fourth studio album, Don’t Be Dumb, which dropped in January. In it, the rapper and sometime actor takes on the role of a subway-style hawker, busting into a beauty salon with his loud and proud pitch.
“Ladies, ladies, can I have your attention please,” he says as he opens up his overcoat to reveal rows and rows of high-end beauty products lining the inside of the jacket. “I ain’t sellin’ no gel, I ain’t sellin’ no grease,” he adds as Rihanna sits up at attention and dips her tinted shades down to get a look at the handsome huckster.
Smoothly dropping the product-laden garment to the group, A$AP announces that there’s a new sheriff in town, and he’s showing himself around. That confidence allows him to approach a clearly unimpressed RihRih, asking for two minutes of her time to sell her on his elixirs. “You got two seconds,” she says tersely.
A$AP, his hair pulled up on top with pink oversized curlers, tries to sell her on a daily moisturizer cream, mansplaining what SPF stands for along the way. “Don’t be dumb, you gotta use SPF,” he says smoothly, tipping some out to show off its qualities as Rihanna twists the curler-shaped bottle in her hands and coos, “I kinda like that,” after finding out its invisible on all skin tones.
The rapper tries to sell her on a lip balm as well, which comes with a keychain carrying case he personally designed. His pitch clearly lands, as Rihanna says “I’ll take all of it” at the end, adding in a cha-ching wink to close the deal. Check out other items in the A$AP Rocky x Fenty Skin line here.
Rocky will take his Don’t Be Dumb tour overseas next month, beginning with an Aug. 25 date at ING Arena in Brussels, Belgium.
